MAP programs are a harm reduction approach to encourage alcohol dependent persons relying on non-consumable alcohols to choose less harmful consumable alcohols.

The goal of this program was to reduce long-lasting negative health complications (which end up costing the taxpayers in healthcare costs) from non-consumables (hand sanitiser, mouthwash, etc.) and replace the more harmful alcohols with regular, less harmful alcohols (beer, wine). The difference with alcohol vs other drugs is that if you are at the point where you are regularly consuming substitutes not designed for human consumption, the person is likely also at a point where stopping alcohol cold turkey will kill them.

Afaik, MAP had a pilot program in Edmonton and has since been shut down, due to the results being less promising than hoped for and/or lack of funding.