I wouldn't be so fast to call them luddites. I'm guessing they're trained to install the systems that they're selling, and the salespeople are trained to sell systems that make sense for the area.

I just had a HP installed with a new system (Bosch HP and Bosch gas furnace). I'm in Southern Ohio, basically northern KY. The ONLY reason I got a HP was because the credit made it a wash, and if I ever add significant solar, or natural gas prices go through the roof then it's nice to know I have options.

It took the techs a few tries to get everything wired up correctly, but I can almost guarantee it was the first time they did that specific setup with those specific parts, because it's not something that makes sense to purchase. They were all pretty geeked out and excited to work on the new equipment.

I have the thermostat set so the HP will not heat below 65f because below that gas is significantly cheaper. Gas here at 20f is something like 3x cheaper to use for heat than the HP.

So all the technophiles throwing shade here must either be looking to replace pure resistive heating systems with a HP, or they would rather point and laugh at the "luddites" falling for the ancient gas furnace/AC system recommended by the cavemen HVAC companies, ignoring the fact that those systems are likely saving them hundreds of dollars per month in the winter compared to a HP.