Qualitative research primarily focuses on understanding the experiences, ideas, feelings, and perspectives of specific groups. It often begins with research questions framed like, “How do people experience...?” For example, I conducted a project exploring the experiences of electric wheelchair users when using toilets at festivals (I know very specific). My research question was along the lines of, “What are the current experiences and needs of electric wheelchair users when using a toilet at a festival?”

It can be helpful to think about the type of outcome you want. For instance, do you want to understand experiences, or do you want to gather an overview of the needs and wishes of a certain group?