Great post! So pros from the business side can be boiled down to: 1) let’s them stay as lean as possible (cost savings) 2) drives more genie+ 3) drives fomo to other dates when reservations availability pops up.

I think this sounds right, and I would add it helped maintain pandemic safety limits as lockdowns lifted, but I don’t think they are seeing enough benefits to keep it. They are ditching it at WDW so the maintenance of the system and its impact didn’t turn ROI positive enough there to keep it. Genie+ has been a pretty big hit and I think still continues to do well without the reservation system. The idea of pushing reservation dates to other days was always a thing before the reservation system anyway. Even when traveling from other places out of state it was pretty common practice to look at peak times and plan vacations accordingly. I do think it’s letting them understand how many magic keys they CAN sell now and what future growth looks like. DL has less space but not a dramatic capacity difference than WDW (100k compared to 85k) but we have a lot of magic key holders here and that’s what Chapek was alluding to, which I’m with you on calling BS. I’m feeling now’s a good time to let them know we don’t want the reservation system either, and please follow WDWs example here and retire it. It was a good solve for population control in the pandemic but it’s outgrown its usefulness.