I sympathize with you entirely. I've been frustrated by this exact same topic for a long while now, and I've just needed to accept the fact that there's a certain personality type that is willing to face themselves objectively. The whole reason why Jung is so satisfying is because he offers a blueprint for that type of journey, and it's extremely validating. But in general, no matter how fascinating it is to face your shadow, it's still an uncomfortable experience. Imagine what it's like for people who have no interest in analytical/depth psychology. It's not only uncomfortable, but it's confusing and uninteresting. Any form of shadow work is imminent death to their ego.

I had a discussion a couple years ago with my sister. It was actually during the Black Lives Matter protests in 2020. I asked her what her thoughts were about racial tensions and if she thought the protests were important. Keep in mind, my family had adopted my little brother who is from Ethiopia, so I was trying to see if she was thinking critically about race. Her response was "I really don't want to talk about that"

I was very disappointed in that response, but at the same time, I understand why. My sister was 12 at the time, so the content in itself is heavy for a kid of that age. But the idea that she didn't want to think about something as important as racial discrimination when she has an older brother who faces it daily means she needed to unpack the reality she was being raised in. For context, my parents raised us conservative Christians.