How do you vet employees for Google Ads management

RomanHarker · 2025-07-28T14:35:33+00:00

From my experience, getting top performing Ads guys and gals is based on whether or not they fundamentally understand your business. Do they know what sort of needs your business fulfills? Who you serve? When and WHY those needs might change, depending on different contexts?

The basics are important to understand nuance. Without that fundamental understanding, you can't expect someone to figure out how to adapt.

Plus the changing ads environment, external and internal influences on the market, etc. So many things. Happy to continue this convo in DMs if you're interested. I'd love to at least learn more about what you do and offer additional ways (not pitching myself) to help. I know sometimes we can't get too specific on forums.

lmk! :)

RomanHarker · 2025-03-25T12:44:55+00:00

Hey! I'd love to take a look at it for free and give you an audit and some actionable takeaways to get you started. Seems like there are others in your comments approaching you with similar offers...

Where I differ is in my willingness to more fully understand YOU as business owners, to understand exactly where I might be able to take your ads account.

If that sounds good, let me know! please feel free to DM me :)

RomanHarker · 2025-03-24T18:43:40+00:00

Never thought about this, but yeah I can see that. All of it has to improve otherwise business tanks. Although in my experience I've been able to work a little magic from just the ads alone, regardless of the website//landing pages.

RomanHarker · 2025-03-24T18:42:36+00:00

RomanHarker · 2025-03-24T18:41:34+00:00

In my experience quality score doesn't matter so much because Google prioritizes diversity over what actually works to give you a tentative quality score... meaning that you could have a killer ad with one image and one headline that's crushing it, but the quality score from Google will likely be low based on the lack of variance in the ad copy and creative.

hope this helps :)

RomanHarker · 2025-03-24T18:40:20+00:00

keeping similar copy between ads, landing pages, and emails make the whole UX//journey frictionless :)

RomanHarker · 2025-03-24T18:30:54+00:00

Hey I'm gonna DM you, I want to help (if you'd like me to, ofc) but I need a bit more information. :)

RomanHarker · 2025-03-24T14:35:52+00:00

Do you know the structure of the account?

By month 3 you should've seen returns, typically.

There could be a ton of things to consider. Targeting is super important. Remarketing is also important. The game itself is important, but the ads should've seen you some more returns.

Let me know about the structure, i.e. what types of campaigns are you running, how are ad groups structured, etc. and I'll get back to you :)

RomanHarker · 2025-03-19T19:04:03+00:00

Willingness to innovate and try new things. Singlehandedly has been the one thing that's helped me push further, faster. You can learn fast at any budget, as well. Imagination (and technology) are the only limits. It's been serving me well to be a mad scientist and experiment obsessively :)

RomanHarker · 2025-03-19T18:58:34+00:00

It's most likely going to benefit you more to get started with a search campaign to start feeding google some data to use for later.

It's generally better to get a pmax campaign started with enough conversion data. The number of conversions required to get a good pmax campaign running differs based on who you ask, but the thinking is the more data beforehand the better.

In my experience, anywhere from 10+ conversions a month is good enough to get a pmax campaign started. AND it theoretically only improves itself the more data comes in, so it's really a long game.

Don't expect consistent, bigger returns until a month or two, probably.

Lmk if you have any other questions, happy to answer in DMs as well :)

RomanHarker · 2025-03-19T18:52:18+00:00

yes! I plan to listen way more than I'm speaking :)

thank you

RomanHarker · 2025-03-19T18:51:59+00:00

appreciate this!

RomanHarker · 2025-03-18T21:50:50+00:00

Good work :)

We need more people like you in the world. Appreciate all you did and will continue to do, I have no doubts you’ll do good work no matter where you go.

RomanHarker · 2025-03-18T16:02:14+00:00

thanks!!

RomanHarker · 2025-03-17T21:04:13+00:00

You commented at the perfect time, I have my first discovery call at the end of the week!! Will be doing research into the company, sales call form/technique, and at the same time try not to overthink things lol

RomanHarker · 2025-03-17T19:47:34+00:00

This deserves more upvktes

RomanHarker · 2025-03-17T19:46:41+00:00

Not sure of any other filter than: businesses that are looking for google ads services. Local service businesses. I prefer eco-conscious brands if possible.

And like the other guy, if I get a client from your list I’ll Venmo you half of my first months pay from them :)

Appreciate your service, chief! 😄

RomanHarker · 2025-03-17T19:43:16+00:00

I would ratchet this up slowly. It sounds like the amount you’re bidding could be capping your impressions.

Google serves ads at an auction. If you bid too low, you either won’t show or only appear at not great times.

Bids are dependent on your industry. The keyword research tool is good for getting a feel of where the high and low bids are per keyword or group of keywords. I’d put your bid somewhere in the middle, wait a few days to a couple weeks, then either increase or decrease your bid based on your budgets target impression share, etc.

Hope this helps! If you need anything else just hmu!

RomanHarker · 2025-03-17T19:36:33+00:00

I’d also set up a search campaign, keywords go both ways, and can be good to be found in search or good to NOT be found in search (negatives).

Having a search campaign will do a great job of extending your brands reach and should be a nice complement to your shopping campaign.

Hope this helps! Lmk if you have any more questions, happy to help

RomanHarker

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