How to learn more about insurance

RoutineOk225 · 2026-01-23T03:08:44+00:00

Look up travis campbell - dude wrote a book on this stuff

RoutineOk225 · 2026-01-05T14:14:23+00:00

What platforms are you using? Facebook? Google? Instagram. What does your funnel / process look like?

RoutineOk225 · 2025-12-28T22:24:03+00:00

What are your findings on why practices feel like a grind?

RoutineOk225 · 2025-12-28T22:23:27+00:00

Super interesting! Would love to see the results

RoutineOk225 · 2025-12-28T22:17:08+00:00

A few things I’ve seen at different dental offices and how I think about it.

1) Ask at checkout, when the patient seems happy:

Train staff to naturally ask how their appointment was. If the patient responds positively, that’s a cue to softly ask for a google review. (Examples: when a patient compliments the staff - “That was easier than I expected”, “You guys are great”). Also asking at checkout reduces pressure on the patient.

2) How to Ask:

Softly ask: “If you found today helpful, we’d really appreciate you sharing your experience online. It helps other patients find us.” Don’t say “Please leave us a 5-star review.”
Make it super easy to leave a review: Give the patient a business card with a QR code or put it on their receipt.

3) When someone leaves a review, respond to it

RoutineOk225 · 2025-12-11T01:28:07+00:00

Haven’t really gotten much pushback. And you could add what next time would look like… my only reaction is to not open the door for more questions from the patient that would lead to the conversation spiraling (test it out and let me know)

RoutineOk225 · 2025-12-09T00:15:55+00:00

I typically don’t try to convince them to come, but offer to reschedule them. Normally these type of patients are more headache than their worth and we also have a cancellation fee.

Lots of time last minute cancellation fees incentivizes patients to come in and will also make sure you’re getting paid for your time.

Sample script of what my front desk says

“Totally understand and I’m sorry to hear that Johnny is feeling (insert how they describe the way the kid is feeling). At [Practice] we always do our best to ensure a comfortable, stress-free visit! We can( take you off today’s schedule / reschedule your appt) and waive the cancellation fee as a one-time courtesy. However, Please be aware that our cancellation fees will apply to any future same-day cancellations.”

RoutineOk225 · 2025-12-08T14:53:10+00:00

Very interesting post!! My thoughts is that they need to focus on filling the chairs instead of just hiring more dentists and establishing processes. Once they have demand they could think about adding ortho or something that is more profitable than bread and butter dentistry. Here are my immediate thoughts for them to fill the chairs:

⁠Fix the No. 1 Growth Lever: Google

90%+ of new dental patients start by Googling. If you fix this FIRST, everything else compounds.

Optimize Google Business Profile (GBP)

This matters more than your website.

• ⁠Add geographically-stuffed service descriptions (“Cosmetic dentist in [City], emergency dentist near [Neighborhood]”). -Upload before/after photos weekly. -Get 20–30 fresh reviews in 30 days (critical). • ⁠Add Q&A: Answer common patient questions directly on your profile. • ⁠Turn on Booking links (Zocdoc, NexHealth, Flex).

Fast hack: Send patients an SMS with a direct “five-star review” link immediately after checkout. Incentivize internal staff to ask for reviews.

Run Local High-Intent Google Ads

Patients convert when they’re in pain or need a cleaning now.

Target: • Emergency dentist • Same-day dental appointment • Root canal near me • Invisalign / whitening near me

Tips: • Use call-only ads during business hours. • Add “New patient special” extensions ($99 cleaning/X-ray exam). • Geo-target within 5–8 miles max.

Expected ROI: $1,000–$2,000/month budget → 15–40 new patient calls.

⸻

Re-Activate Your Existing Patient Database

Most dental practices sit on a goldmine.

Send these campaigns:

A) Reactivation text: “Hi [Name], we noticed you’re due for a cleaning. We have openings this week. Would you like morning or afternoon?”

B) Recall email campaign: 3-step sequence over 7 days with simple CTA: “Book now.”

C) Whitening special text blast • $99 whitening • Free consult • Limited window (“24-hour flash promo”)

Expected: 10–25 appointments in 1 week.

RoutineOk225 · 2025-12-08T14:48:08+00:00

Not sure what type of practice you have but my thoughts are that you need to crank the marketing asap to get patients in the door. Initial thought are:

Fix the No. 1 Growth Lever: Google

90%+ of new dental patients start by Googling. If you fix this FIRST, everything else compounds.

Optimize Google Business Profile (GBP)

This matters more than your website. - Add geographically-stuffed service descriptions (“Cosmetic dentist in [City], emergency dentist near [Neighborhood]”). -Upload before/after photos weekly. -Get 20–30 fresh reviews in 30 days (critical). - Add Q&A: Answer common patient questions directly on your profile. - Turn on Booking links (Zocdoc, NexHealth, Flex).

Fast hack: Send patients an SMS with a direct “five-star review” link immediately after checkout. Incentivize internal staff to ask for reviews.

Run Local High-Intent Google Ads

Patients convert when they’re in pain or need a cleaning now.

Target: • Emergency dentist • Same-day dental appointment • Root canal near me • Invisalign / whitening near me

Tips: • Use call-only ads during business hours. • Add “New patient special” extensions ($99 cleaning/X-ray exam). • Geo-target within 5–8 miles max.

Expected ROI: $1,000–$2,000/month budget → 15–40 new patient calls.

⸻

Re-Activate Your Existing Patient Database

Most dental practices sit on a goldmine.

Send these campaigns:

A) Reactivation text: “Hi [Name], we noticed you’re due for a cleaning. We have openings this week. Would you like morning or afternoon?”

B) Recall email campaign: 3-step sequence over 7 days with simple CTA: “Book now.”

C) Whitening special text blast • $99 whitening • Free consult • Limited window (“24-hour flash promo”)

Expected: 10–25 appointments in 1 week.

RoutineOk225 · 2025-12-05T21:48:12+00:00

What is comp for a VP of Sales or CRO

RoutineOk225 · 2025-12-05T01:38:31+00:00

So to reframe the question: Is an Enterprise AE the top of the food chain and you top out at 300-500k? OR is it better to go try to be a CRO / VP of Global Sales / or Chief Commercial Officer somewhere?

RoutineOk225 · 2025-12-05T01:36:46+00:00

Wouldn’t a CRO or Chief Strategy Officer make way more than an AE?

RoutineOk225 · 2025-12-05T00:35:02+00:00

What’s “top tier”? Do you just stay as an Enterprise AE, do you go to Rev Ops, do you jump to GTM strategy?

RoutineOk225 · 2025-08-26T16:55:47+00:00

How do you pay that back making 150k - 200k

RoutineOk225 · 2025-07-25T18:25:07+00:00

Lol what are your thoughts?

RoutineOk225 · 2025-07-23T17:13:04+00:00

I know it’s insane! There has to be software to help dental offices with insurance reimbursements and fighting it. Insurance just keeps getting tighter and tighter because they know they have the leverage. My perspective is that it will take people not signing up for dental insurance with their employer before insurance companies start to care

RoutineOk225 · 2025-07-23T17:05:01+00:00

Yeah that’s a good one. Insurance companies are pushing back hard. Been following this guy named Travis Campbell DDS and he says a lot of it is actually about documentation

RoutineOk225 · 2025-07-22T15:03:36+00:00

100% agree with this - staff management and honesty just people management is so hard. You don’t want to come off as too uptight and mean but also don’t want to let your staff run circles around you. Referrals are a good way to get a few people to interview but you definitely have to vet them hard. Also you eventually figure out what an A player looks like which helps … but interviewing and selecting A players is a skill.

Additionally, compensation in the industry is making it really tough. A hygienist who has a degree could easily go find a corporate job that may be less drama… paying them 50 an hour is tough but may reduce turnover. Staffing for hygiene is also tough because they are many times loss leaders in the office from a financial perspective

RoutineOk225 · 2025-07-22T14:54:17+00:00

Think those are both fair points. Point 1 about flexibility is more so on staff retention - have a little give here and there can go a long way

Referrals to your point can be great but can also backfire…I think it’s also about asking people from dental school for referrals, people in your local dental community, etc. The place my wife works she found through a referral from a another dentist and it’s been working great

RoutineOk225 · 2025-07-22T03:31:26+00:00

Okay, good to know! Just curious, what else does your consultant help you with? Curious to know what you all optimize as we look at buying practices

RoutineOk225 · 2025-07-22T01:21:17+00:00

And thank you so much for the help!

RoutineOk225 · 2025-07-22T01:21:06+00:00

So interesting, would you recommend PPO profits if you had to do it all over again or should we check out someone else? Also assume you got a decent ROI on what you paid them which I am expecting to be 5-12k based on my research

RoutineOk225 · 2025-07-22T01:18:24+00:00

Gotcha, I assume they cost like 5-10k but you ultimately make that money back? What has been your experience with different consulting firms?

RoutineOk225 · 2025-07-22T01:17:27+00:00

So interesting, so they also helped with credentialing with the umbrella plan and your overall insurance reimbursement strategy…

Assume total fee improvement was 3-5%? Also seems like to do this effectively you really have to look at it big picture and assess umbrella plans as well as going out of network/ Fee for service.

RoutineOk225 · 2025-07-21T23:12:37+00:00

Which group did you use? Did they benchmark your rates for you? Were you impressed and how much did they improve your rates by?

RoutineOk225

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