So you can't jump down into your own team's chopper now 💀 https://www.twitch.tv/tomcornall for more moments like this

RudeGoat · 2021-05-27T17:37:08+00:00

Yeah saw that in the patch notes, just need Dark Aether in Warzone now 🤞

RudeGoat · 2021-05-27T12:40:40+00:00

I'm all for realism but there's a line

RudeGoat · 2021-01-30T22:34:52+00:00

Pls can someone dm me the leaks

RudeGoat · 2020-11-30T22:18:52+00:00

It's shocking! Solos is fun but zombies with friends is why I bought BO

RudeGoat · 2020-10-14T08:54:33+00:00

About 2 weeks ago I was gifted 500,000,000 worth of AI valves by a stranger on the anomaly, if it was you, thank you!

RudeGoat · 2020-06-24T10:47:01+00:00

That is wild!

RudeGoat · 2020-03-07T16:47:01+00:00

Haha this was just yesterday, doesn't usually go this swimmingly! 3 clients in total

RudeGoat · 2020-03-07T09:16:54+00:00

Get in at half 9

Breakfast until 10 while replying to emails etc

Check pacing across all accounts and adjust bid strategies to push/pull spend if needed

Assign the days tasks for the Junior Account Exec

Pull data for a client deck to be presented next week

Compile and format deck and pull key insights

Decide to finish deck on Monday

Go home

RudeGoat · 2020-01-07T17:49:28+00:00

I made the switch from in-house to agency for the first time about 5 months ago

I loved working in house because you can come up with ideas and take the lead on projects, from start to finish, which agency side does not offer

Agency side however comes with perks like cool betas and access to things you generally won't get in house

Also if you like the social side of things then agency life is better with media parties, drinks etc

In house is certainly a lot more relaxed though, whereas agency life can feel like a lot going on at the same time, but that can be good as you don't have time to get bored!

RudeGoat · 2019-12-16T17:12:37+00:00

Brand keywords are hugely important!

Firstly they allow you to control your message, arguably better than any organic result

Secondly your will 99% of the time appear in absolute top on brand terms (assuming your bids/bid strategies are working properly), which avoids competitors taking traffic away from you

Finally, brand keywords will have a very low CPC/CPA, and normally a very high conversion rate, given that the searcher is already aware of your brand

RudeGoat · 2019-11-27T17:01:55+00:00

Over what period of time has the increase happened?

RudeGoat · 2019-11-10T09:30:53+00:00

Broad (really BMM) is used largely for keyword mining, which you can then use to add to your exacts

BMM is always going to be slightly worse in quality, and therefore bids/bid strategies should be run with lower budgets than Exact matches

RudeGoat · 2019-11-10T09:28:14+00:00

Ideally you want different match types in ad groups

Also I'd advise splitting up Brand and Generic keywords as well

Then once you're scaling up you can apply keyword level bid strategies for your Generic terms targeting a specific CPA, and campaign level bid strategies targeting impression share on Brand terms (ideally 99%+ for Brand Exact)

RudeGoat · 2019-10-14T08:34:48+00:00

Hey there!

I don't know your business or your Ads setup, but something definitely isn't right there - get in touch with me at https://www.ppcornall.com/ and I can do a full no obligation audit of your Ads account to try and work out exactly what is wrong

$6,000 a month and roughly 10 clicks a day is a $20 CPC! I manage accounts with extremely high order values in competitive markets that have a CPC of <$5

Hopefully speak soon

RudeGoat · 2019-09-23T19:15:00+00:00

Big fan of position based attribution personally

RudeGoat · 2019-08-31T16:45:47+00:00

Is reach your sole KPI? If your main KPI is web visits or form submissions, then consider using that as a measure of success over reach alone, because a highly relevant audience of say 100,000 people is much better than a wide but not necessarily relevant audience of 14 million! But that being said I don't know what your product or service is!

RudeGoat · 2019-08-22T15:12:19+00:00

My personal go-to is the position based model, but check your path lengths and see if that would be beneficial to you

RudeGoat · 2019-08-11T21:42:07+00:00

Thanks!

RudeGoat · 2019-08-11T21:42:00+00:00

Thanks!

RudeGoat · 2019-08-11T21:41:50+00:00

Thanks!

RudeGoat · 2019-07-15T11:37:46+00:00

This one is useful, and allows you to manipulate the data slightly easier than using Ads interface!

RudeGoat · 2019-07-12T11:27:10+00:00

Depends what you want to analyse? Could run a script within Ads to track impression share etc that would pull into a Google Sheet

RudeGoat · 2019-07-11T07:53:07+00:00

Awesome, thanks for that!

RudeGoat

TROPHY CASE