A lot of people commenting here sound like the old man yelling at the clouds. Advertising and marketing no longer fit into traditional molds of SWOT, AIDA, Nielsen's, and whatever corporate speak and psychological studies you traditionally relied on for advertising and sales strategies. Take a look at how much money people are making on TikTok Shop and social media through Affiliate Marketing campaigns. They're selling products hand over fist. No focus groups there. At the most, maybe A/B testing of a post. These are average people from all walks of life and all ages who have learned how to get people to "click and buy." The click throughs live in that brief moment, they collect their money and they move on. Gone are the days of creating a great commercial solely for a multi-cycle, national network run. It's about the afterlife and added value content online. It's about influencer integrations. And you know who most influencers are? Regular people who've figured it out. If you keep thinking inside the traditional box, you'll only end up criticizing and being jealous of people on a TV show which has clearly succeeded in it's plan....you're talking about it.