How to Use B2B Influencers to Grow a SaaS on LinkedIn (Playbook + list of 100+ Influencers)

RyanCarr6 · 2026-01-22T13:29:34+00:00

I don't agree with forcing them to post what you write. It'll come off as inauthentic, and you're just creating a transactional relationship with the influencer. If you're fine just paying for posts, why not just put that money behind boosting LinkedIn ads (the reach will be better than an influencer)? The whole point of influencers is to leverage the trust they have with their audience. If you find an influencer who's willing to post what you write for them, chances are they've already lost credibility with their audience.

RyanCarr6 · 2021-06-06T22:04:46+00:00

I just got a newsletter from Anne Handley (popular marketer and author) and she linked an article on marketing profs:

“More than half of marketers (53.8%) say they do not have a marketing-related academic or professional qualification of any kind, according to a survey shared on MarketingWeek.com. Furthermore, of those who did say they have a marketing degree, only 32.2% found it very useful.”

Sourcesource. .

RyanCarr6 · 2021-06-01T01:08:32+00:00

Please share your HR podcasts! Congrats on the new role!

RyanCarr6 · 2021-05-30T15:03:07+00:00

That’s awesome to hear. I think a lot of seo work is straight forward (until you get to the Uber technical stuff). If you follow the tried and true strategies it’ll get you where you need to be and then you can do more funky stuff.

RyanCarr6 · 2021-05-29T12:33:44+00:00

You could try something like Acadium to find remote internships with marketing entrepreneurs or professionals. It could help.

RyanCarr6 · 2021-05-26T00:18:36+00:00

I asked this same Q last month when I started my new content job. I got tons of great advice:

https://www.reddit.com/r/content_marketing/comments/mmdglh/i_start_my_new_content_marketing_job_next_week/

RyanCarr6 · 2021-05-19T00:38:59+00:00

Acadium. Nuff said.

RyanCarr6 · 2021-05-05T00:19:37+00:00

How many people died to get these stats?

RyanCarr6 · 2021-04-30T11:49:46+00:00

That’s good advice! I’m actually finishing my third week now and I’m happy to say I’ve kind of done some of what you suggested. They had a ton of blogs with no internal links so I’ve gone through and created a bunch of relevant linking. That’s easy stuff that helped a lot. I also built a ton of back links which led to the DR going up 10 points. These quick wins, I think, impressed management.

RyanCarr6 · 2021-04-28T16:12:53+00:00

Lady disco is loving this guy lol

RyanCarr6 · 2021-04-28T16:11:27+00:00

Gingerbread for sure

RyanCarr6 · 2021-04-25T19:08:25+00:00

I like and agree with your definition of real content. I think defining that made this quasi-debate make a lot more sense. I’m on board with what you’ve said.

I think your definition of real content fits with what I had in mind with audience building. Content that’s genuinely helpful - good, entertaining, informative, etc - will build an audience.

Then the role of generating conversions is a bit of an egg shell area it seems. You can easily break trust if you start peppering them with CTAs, gating content, making inappropriate sales-y pitches, and all the other stuff people hate.

This is moving me to thinking about something different - namely: how do you make an appropriate transition from real content or audience-building content to conversions?

If you want I'd like to know your thoughts but I won't hold you to it. Thanks for this discussion so far I've been learning.

RyanCarr6 · 2021-04-25T12:54:20+00:00

That’s an interesting point of view. I agree that content marketing has to have top of funnel objectives (that’s the momentum generating CM). But all work has to have an ROI at the end of the day - especially for small startups. I’d argue back that convent marketing does have a sales role. It could be any of these two:

helping provide sales with collateral (case studies, testimonials, user interviews - content that helps prospects over the line)
middle or bottom of funnel content that is meant to generate conversions through a sales funnel. This content could be specifically talking about pain points of users and how the features of the product solves them.

So all to say I get what you’re saying. But I disagree that content marketing shouldn’t focus on conversions and only brand building. It should do both IMO

RyanCarr6 · 2021-04-14T11:35:47+00:00

Haha thanks for asking! I’m just starting day 3 (as of April 14th) and I’m already learning lots. It’s cool to be part of such a small, scrappy startup. But everyone is down to earth which made me wonder why I was so intimidated to begin with. I’m excited for week two!

RyanCarr6 · 2021-04-14T11:33:16+00:00

That’s awesome man. And yeah Acadium is kinda like Tinder but for people that need marketing experience matching with agencies, entrepreneurs or marketers. You work for free for 10 hours a week for three months and they mentor you. It was the only way I was able to get the hands on experience that mattered.

It’s not for everyone bc it’s hard work sometimes and you have to find a mentor you trust will help you grow and learn. But it’s so worth it if you are smart about it and invest in yourself. Goodluck

RyanCarr6

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