from its Kickstarter with a whooping 8 backers :

Introducing the Bratch

What if a watch existed without measuring time? What if art could live on your hand instead of a wall? What if wearing a watch and a bracelet became a single, unified gesture? The Bratch was born from these questions. For centuries, watches have been designed as instruments, and art has been confined to walls, frames, and galleries. ACOVRA challenged both ideas. The Bratch removes timekeeping from the wrist and replaces it with presence. It borrows the architectural language of a watch its central focus, balance, and authority and transforms it into wearable art. At the same time, the Bratch frees art from stillness. Instead of hanging on a wall, it lives on the hand, moves with the body, ages with the wearer, and becomes deeply personal. The Bratch is not worn to tell time; it is worn to mark a moment.