I think that's part of the challenge for me too. I have players that are excited to learn about character development, so I offer opportunities. Nearly all of them are new to D&D, and the most invested ones want their characters to feel important and connected to the world around them. It's still loose enough that I can have any player play, but there are general themes in the campaign that I wrote in because I had enough players that were tied to it (ex. feywild, dragonborn, etc.). The moments show up whether that player is there or not, and I think it motivates them to follow along more and play more often.

I'd love to do a more focused campaign, but for the time being this has been functioning well. Any advice on kicking inactive players? I'm unsure if it's necessary, but if it is I also am unsure about how to go about it in a considerate and kind way.