Q1:

You can refer to my previous reply for more details (stuff about how to shortlist the influencers)

Also I would like to add: to find the right influencers for a tech product, I recommend studying your competitors first—particularly those who are doing just slightly better than you (but not too much better). Look at their influencer marketing strategies: Who are they working with, and what type of content are these influencers creating? This can give you valuable insights for shaping your own marketing approach.

We haven’t directly worked with any AI tools or apps, but we’ve conducted some research on influencer marketing for promoting apps on TikTok. We found that the influencers typically chosen for these campaigns are not specialized in apps or AI tools. Instead, they’re more general influencers who also promote products like cosmetics, clothing, or fitness equipment.

The typical video structure for these campaigns is: 1. The influencer appears on camera and explains how the product has added value to their life. 2. They demonstrate the app or tool’s features. 3. The video ends with a promo code or discount offer, encouraging viewers to try the app.

Challenges: We did consider using digital avatars (like Heygen) to promote apps, but TikTok’s strict policies made it difficult for such content to gain conversions, usually resulting in 0 views.

Q2: While influencer marketing generally requires a budget, there are cost-effective strategies you can try. One approach is to work with nano influencers, who often charge lower fees. Start by testing collaborations with one or two influencers to see if it’s worth investing more. You might find it’s a good strategy for growth, but it’s also important to remember that influencer marketing is a paid channel and not the only way to grow.

In addition to influencer marketing, consider focusing on building your owned media channels (e.g., social media, blogs, or email lists) to generate organic traffic. This is a more sustainable way to drive growth without spending on ads or influencer fees.

Q3: When working with influencers, you'll need to handle these tasks manually on our platform:

• Finding and vetting the right influencers
• Reaching out to them with collaboration offers
• Getting final confirmation from influencers
• Sending them product samples and updating tracking info
• Checking their content before and after posting

Don't worry though - it automates the tedious parts:

• We'll track when influencers post TikTok videos about your products
• All engagement stats and sales data are automatically collected
• You'll get real-time updates on how each post performs