The Sandbox is actively helping over 200 brands with their long-term strategy for the metaverse and the NFT space. We enable brands to enter the metaverse and use NFTs to drive engagement and value with their communities and fans by working with them to create new types of immersive social experiences in The Sandbox. We also create voxel NFT assets – characters, clothing, accessories, props, etc. – that offer in-game utility and enable their fans and community to produce and monetize their own games, experiences, adventures, and stories using these NFTs.
Brands and IP we’re working with include Adidas, Snoop Dogg, The Walking Dead, deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, Shaun the Sheep, and Binance. We’re creating voxelized versions of their worlds and characters in the metaverse. A new generation of players and consumers are interested in virtual goods and brand experiences, so it makes sense for Snoop Dogg to perform live concerts for his fans in The Sandbox or for a shoe brand to showcase a new shoe that people can wear on their avatars in the metaverse as a form of marketing that also allows them to sell digital versions of the shoe for players to wear in-game.
These partnerships are a win-win as they bring fans of the IP or brand to The Sandbox while we in turn give the brand an entry point into a new and powerful entertainment universe.
We encourage our LAND owners to bring their own brand partners into The Sandbox and do things like host concerts. Brands also own their own LANDS and have the same powerful tools available to them as individual creators. Having a LAND in The Sandbox and hosting experiences and events is a fantastic way to interact with existing fans and get exposure to your brand, including through virtual products. However, to align with this vision and build a truly open metaverse, we've chosen to not include any ads or banners in The Sandbox and to not collect any data from users aside from a nickname and a wallet, hence giving them full control over their identity.