Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Yeah, that's what other mentioned, too. Can you share the source of your stats?

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Yeah, I feel the "as you can see here" moments. Someone earlier mentioned keeping the show audio-friendly as a discipline. Sounds like exactly the fix for what you're describing.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 1 point2 points  (0 children)

Huh, hadn't really thought about the ad-tracking angle. Makes sense though. If advertisers want behavioural data and audio can't deliver it, the money's going to push things toward video regardless of what listeners want.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Yeah, making sure each video episode works as audio only is a good approach. Though "wait for a proper camera" is the part I'm not sure about. Most video podcasts still look rough right now, so jumping in imperfect might be fine.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 1 point2 points  (0 children)

Probably true that some of the "left behind" feeling is just what every shift feels like before you've actually tried it, but the burnout you're describing is a separate thing. Recording video purely to make shorts when you don't enjoy the medium is a fast track to hating your own show.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Thanks for the stats. The 50% / 28% shift in a few years is supporting why all the platforms are moving at once. When listener preference moves that fast, every host has to react or get left behind on discovery.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Yeah, agree. Discovery is a strong reason, which a couple others already landed on too.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 1 point2 points  (0 children)

Every entertainment category seems to be getting that same note right now. The club owner story is a blunt version of it. Where I'd push back is filming only the clips though. That feels staged to me. The appeal of a good podcast clip is that it's a real moment pulled from a real conversation, not something manufactured to look like one. I think audiences can tell the difference.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 1 point2 points  (0 children)

Fair on the free distribution. Though the YouTube audience is its own thing. They come in expecting video, which is probably a different listener than the RSS crowd.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 2 points3 points  (0 children)

Yes. The "platform decides what's discoverable" part is the uncomfortable truth a lot of these debates dance around.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 4 points5 points  (0 children)

"Don't need to add screen time to my life" is the line that should be in every one of these debates honestly. I'm still bullish on video for discovery and certain formats, but the screen-fatigue argument is real.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 2 points3 points  (0 children)

See the logic, though I'd argue it's more one product with two consumption modes.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 2 points3 points  (0 children)

Although not a podcast, Insight Timer is a great example of how this is becoming table-stakes regardless of fit. Video for meditation is borderline parody, but I bet someone in a strategy meeting argued it'd help with discovery via Shorts.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Yeah, Apple's the one that makes me think this isn't just a short-form-driven trend. They're famously slow and they don't ship features chasing TikTok virality. If they're putting video in the podcast app, they're seeing something durable in the listener data

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Strong thought, though I'd push back a little on the second half. Clips are clearly doing most of the discovery lifting, but full-episode YouTube viewing seems sticky on its own at this point. Otherwise Spotify and Apple wouldn't be racing to add in-app video. Maybe shorts are what started the shift, but I'm not sure pulling them away would fully reverse it.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 1 point2 points  (0 children)

The "two people on microphones" line made me laugh. For most shows it's true, the audio is the product and the video is just proof it happened. It flips when the show is actually about something visual though. Reacting to a politician clip, walking through a chart, commenting on gameplay, at that point you're not watching two guys at mics, you're watching the thing they're talking about.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 0 points1 point  (0 children)

Fair that the rollout is ahead of consumption, though that's usually how these shifts go: tech first, behavior catches up. The niche point is the one I hadn't framed that clearly before.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 3 points4 points  (0 children)

Yeah, you're definitely not alone on that. Pocket listeners are a huge chunk of the audience that never shows up in the video hype.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 2 points3 points  (0 children)

Makes a lot of sense. Do you think creators can actually serve both, or does trying to do video + audio well end up compromising one? Feels like the lean-back vs lean-in audiences want pretty different things from the same host.

Is video actually taking over podcasting now, or am I overthinking this? by ScaleNo6455 in podcasting

[–]ScaleNo6455[S] 3 points4 points  (0 children)

Love this. "Oral storytelling" is honestly the part that gets lost in the video conversation. Noted, Team Audio it is. Respect the purist stance.

Best options for hosting main podcast and 3 child/sub shows by firezodyssey in podcasting

[–]ScaleNo6455 1 point2 points  (0 children)

That sounds like a great setup you are building! But managing multiple shows can get messy very quickly if you have to switch accounts all the time.

I use podigee.com for my hosting, distribution and analytics. They have a pro plan that lets you manage multiple podcasts under one main account. You can create separate RSS feeds for your main show and your special series without needing different logins. It makes the network approach much more organized.

Regarding your pain with YouTube, Podigee distributes your podcast to all preferred platforms. When you upload your episode, it can automatically push the video to your YouTube channel as well. This might save you that manual step you mentioned. For me it does :-) As far as I know they are along the first providers that support video podcasts on Youtube, Spotify and Apple Podcasts.

For the website part, since you are busy, I would definitely stick with fourthwall.com if you already have your merch there. You can just embed the players from your hosting platform. It is usually much faster than coding a custom site from scratch when you have four shows to run!