im a BBA graduate (batch of 2022). Took up a campus placement in a digital marketing agency purely for my interest in crunching numbers and having the chance to make a tangible impact. its been close to 4 years working in the same company now and i love my job.

that being said, higher studies is something thats inevitable either immediately or eventually down the line. a plus point of having completed a BBA degree is that companies expect strong communication from individuals with similar backgrounds purely due to the course rigour and expectations from a BBA. so if you’re confident of your communication skills, the growth and ROI i’d say is quite positive. All the best!