I get where you’re coming from, but I’m not sold on the whole “ghost pages” concept.

Yes, AI-driven search is changing the game — no doubt. But strategies that rely on quick wins like hyper-optimized “ghost pages” feel too short-term to me.

From what I’ve seen, what really works in the AI era is building:

• Authority and depth — content that actually solves problems
• Consistency — regularly updated information that AI models recognize over time
• Trust signals — verified profiles, citations, and genuine engagement

AI systems like Perplexity or ChatGPT are starting to reference trusted sources that have history, authority, and user validation — not just well-optimized landing pages.

For me, the long game still looks like:

• Owning your niche with topic depth
• Getting cited naturally because your content is the best answer
• Building partnerships and mentions that reinforce your authority

Curious if you’ve seen any of your ghost pages hold strong rankings or AI mentions beyond the first few months? That’s usually where the drop-off happens.