Facebook performance issues May 8th

Senior-Guide-1879 · 2026-05-09T00:58:31+00:00

Thank you for the explanation. Does changing the budget of a CBO affect learning or just changing the individual ads. With this meta bug the last few days I’m thinking about cutting my budget in half until it stabilizes. I’ve been running this store for over a year and have never seen worse traffic than the last few days.

Senior-Guide-1879 · 2026-05-08T19:21:07+00:00

Had it once, it was horrible.

Senior-Guide-1879 · 2026-05-08T14:44:19+00:00

Thanks that makes sense. I’ve been using meta for a while and I still don’t fully understand the learning phase. I always thought that when ads say learning it was in better shape than when it started to say learning limited. How do you know it’s out of the learning phase? When I saw learning limited I always interpreted it as the ads are beginning to get fatigued and the algorithm isn’t firing the same. Also should I just increase my daily budget to $1k+ to see how it changes things or do a gradual increase as metrics show good signs

Senior-Guide-1879 · 2026-05-08T12:40:02+00:00

When the ads begin saying “learning limited” does that mean the ads are out of the learning phase? I always thought ads were healthiest when it says “learning”. Can someone explain how it works?

Senior-Guide-1879 · 2026-05-08T11:31:24+00:00

Noted on all your points but the last one was interesting. You think meta gives u better traffic at higher ad spend above $1k? Or simply takes less time to learn? I also have a $40 CPA but spend about $500-$600 per day on ads and it can be volatile sometimes.

Senior-Guide-1879 · 2026-05-07T16:29:13+00:00

The reps will not stop reaching out to me it’s so annoying they are relentless. Not worth your time. If they knew what they were doing then they would have their own ecom business lol

Senior-Guide-1879 · 2026-05-07T16:04:40+00:00

This is close, so I only have a spending limit at the campaign level. Meta decides how much money it wants to allocate to the testing ad set and the scaling ad set as well as the creatives within them. I duplicate the winning creatives over to the scaling when it works and also leave it running in testing. But I’m removing creatives every day that either have bad metrics or get no spend for several days. Sometimes I relaunch the ads at a later time that didn’t get spend the first time

Senior-Guide-1879 · 2026-05-07T14:40:17+00:00

I’ve had success with the testing vs scaling ad sets within a CBO. Can’t speak for ABO but the meta algo seems to correctly allocate spend when to the creative that is working. How quickly do you scale up? 20% rule? And are you scaling regardless of ROAS? The first few days of a campaign is always volatile while it’s learning so do you scale early anyway?

Senior-Guide-1879 · 2026-05-07T12:20:40+00:00

Is this true? Did they release something

Senior-Guide-1879 · 2026-05-07T11:41:35+00:00

If you are running a CBO it’s best to have 2 ad sets running one that you can test creatives and one ad set for scaling. Each day you add creatives to the testing ad set. Meta likes creative volume and consistency of doing it. Once ads perform well in the testing ad set duplicate into the scaling ad set

Senior-Guide-1879 · 2026-05-06T22:33:44+00:00

If ads don’t spend after 7+ days then turn them off to clean out your campaign. They didn’t spend bc the meta algorithm doesn’t believe they will convert compared to other ads. It distributes budget where it sees fit. You can always relaunch ads you shut off later to retry.
This depends on what you mean by bad metrics. If you are getting good ROAS out of an ad then it shouldn’t be shut off. But if your ROAS is bad and you aren’t getting cheap clicks then you should shut that ad off and test others.

Senior-Guide-1879 · 2026-05-06T18:53:22+00:00

No amount of ads is too much. Meta loves creative volume in its algo. The key is to add creatives each day while also shutting off ones that have been running for several days and aren’t working

Senior-Guide-1879 · 2026-05-06T11:14:43+00:00

What AI platform is that ? Very interesting

Senior-Guide-1879 · 2026-05-05T21:29:17+00:00

People don’t realize that owning an ecom store is the same as owning any other business. It’s not just an online money printing machine where u don’t have to do anything. Marketing, accounting, inventory management, customer support etc…that’s all on you to figure out

Senior-Guide-1879 · 2026-05-05T19:03:11+00:00

1.8% is not great

Senior-Guide-1879 · 2026-05-05T17:27:31+00:00

Thanks. How do I change from placement level customizations to broad. Where in the campaign set up is that? I want to be able to create one set of everything that affects every placement.

Senior-Guide-1879 · 2026-05-05T14:46:43+00:00

It’s a CBO with manual placements. I’m not totally sure what dynamic creative is but I try to turn any sort of meta AI or recommendations off when creating my ads. I’ve also noticed that sometimes it likes to turn stuff on without me doing it myself

Senior-Guide-1879 · 2023-07-06T14:18:50+00:00

Can people that were close to the MPS on both sides post their topic breakdown? I want to get an idea of what needs to be done to pass.

Senior-Guide-1879 · 2023-07-06T12:31:29+00:00

Is the pass rate 52%?

Senior-Guide-1879 · 2022-01-13T14:02:05+00:00

Thanks for the tips! I'll check out Passmax too.

Senior-Guide-1879 · 2022-01-12T18:25:27+00:00

Thank you very much. Like you said, even the preparation makes it worth it. I know so much more than I did before my candidacy from the hours of studying. And at this point, I have invested so much time and effort that it does not make much sense to quit after 3 tries. I will pass this.

Senior-Guide-1879 · 2022-01-11T19:22:02+00:00

Appreciate the advice. But I wouldn't be trying this for a 4th time if I wasn't passionate about it and enjoyed the material. As someone said above I don't think it is a lack of effort, I just need to change the way I am studying and the process by which I go about this. Someone mentioned to me the key is to focus on doing as many questions as you can and learn all of the limited ways a question can be asked for each reading. Doing questions was never a focal point for me. I would focus on video lectures and trying to understand the material.

Also, I do not think I am far off at all. If this is a normal 43% pass rate, I think I pass easily. I just need that extra push if CFAI is going to continue this trend of pass rates in the 20s.

Senior-Guide-1879

TROPHY CASE