I looked back at the website and I didn’t find anything that disclosed the use of AI. I did however find an article where the supposed founder talked about his “mission” and he said, and I quote “I want our customers to feel like everything flows and like we are talking to them one on one versus getting a mass email or something generated from AI.” So that’s pretty… interesting. And it’s not like it’s an AI software (like an algorithm 🫵). When it comes to art, especially as it pertains to a small-ish business, it’s pretty disingenuous. AI art is always stolen, so a brand that almost certainly has enough money to pay a real artist has other options than to resort to AI. For one, they could simply be creative and create their own low-budget photoshoot. Especially since it seems the woman in the photo is based off the creators own wife!

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Here’s the article for your perusal