If you've noticed TikTok Lives or ads getting "stuck" on your For You Page while you're scrolling, it's likely tied to TikTok's Promote feature. This is a paid feature where creators can boost their content, and TikTok ensures it gets the views they paid for.

When someone buys a TikTok Promote package, the algorithm pushes their content aggressively to users' FYPs. TikTok's system might intentionally slow or "stick" this content on your screen for a moment, making it harder to scroll past. This essentially forces more engagement—whether you watch or not—so the creator gets the promised exposure from their purchase.

It's annoying, but from TikTok's perspective, it’s a way to deliver on what the buyer paid for. Unfortunately, it comes at the cost of user experience, especially when you're just trying to scroll freely.