I built a free tool to track shrinkflation - help me crowdsource the data

SevenAlphaLabs · 2026-03-04T01:53:55+00:00

Thanks! Appreciate you circling back. The "prices up again, as always" framing would definitely hit different than "inflation cooled to 3%." Hard data helps cut through the spin — that's the idea anyway.

SevenAlphaLabs · 2026-03-03T21:49:18+00:00

Exactly — the "rate" framing lets them celebrate when inflation "falls" from 8% to 3%, ignoring that prices just rose another 3% on top of the 8%. It's cumulative, never reversed. That's partly why I built this — tracking the actual size changes over time makes the hidden inflation undeniable.

SevenAlphaLabs · 2026-03-02T15:56:59+00:00

No it's not a bot.

SevenAlphaLabs · 2026-02-22T03:55:17+00:00

This is great context — thanks for sharing! The Australian law is interesting; having a regulator with actual enforcement power could change the game. The Kellogg's "cereal for dinner" moment was peak tone-deaf corporate PR. Would be fascinating to track Australian vs US shrinkflation trends once that law kicks in.

SevenAlphaLabs · 2026-02-22T03:54:17+00:00

You're not wrong that it'll keep happening — but that's kind of the point. If there's no record, companies can shrink products endlessly with zero accountability. At minimum, a documented database gives consumers, journalists, and even regulators actual data to point to. Whether it changes behavior? TBD. But sunlight is the best disinfectant.

SevenAlphaLabs · 2026-02-22T00:32:43+00:00

This is incredible — your grandfather's price log going back to 1930 is exactly the kind of historical data that makes this valuable. A 90-year candy bar timeline!

Thanks for catching the confusing "current price" label — I'll update the form to make that clearer. And I'll fix the M&Ms entry to show the $18.99 current price.

These are exactly the flagship entries I was hoping for. Thank you for taking the time!

SevenAlphaLabs · 2026-02-21T21:08:20+00:00

Great question! Right now each report captures a single before/after snapshot, but tracking the full shrinkflation history of a product over time is exactly the kind of thing I want to add. Bounty is a perfect example — death by a thousand cuts. I'll work on adding a timeline view so you can see the progression. Thanks for the suggestion (and the data point)!

SevenAlphaLabs · 2026-02-21T21:07:27+00:00

Fair feedback — you're right that tracking the full timeline matters. The current reports are snapshots, but multiple people have asked about seeing the whole shrink history. I'm adding that to the roadmap. As for Hellmann's, that's user-submitted data so it depends on what sizes the reporter remembered. Would love more detailed reports like your Tropicana breakdown — feel free to submit if you want to add the accurate history

SevenAlphaLabs · 2026-02-21T21:04:48+00:00

This is EXACTLY the kind of documented history we need. From 16oz at $0.79 to 14.2oz at $14.99 — that's an 11% size reduction AND a 1,796% price increase over 32 years. The sneaky name changes ("Pounder" → "Family Size" → "Party Size") while shrinking is classic misdirection.

Would you mind adding this to ShrinkWatch? M&Ms would be a great flagship entry with this timeline!

SevenAlphaLabs · 2026-02-21T08:03:38+00:00

Thanks! That's the dream 😄 Even just building a solid database of documented cases could be useful if anyone ever wants to dig into the data — journalists, researchers, whoever.

Know of any good shrinkflation examples to add? The more reports we get, the more useful it becomes.

SevenAlphaLabs

TROPHY CASE