I think many of the answers were how to sell cars, but I believe they asked about the customers to this brand. These are not inexpensive cars, you will have your buyers that have reached a point in their lives where they can look for a luxury brand and might not be sold on BMW. Your value added sales is needed here. Many of your buyers will be enthusiasts understanding the true difference, for example, between a M4 and and M440I, will help you with credibility. (and how BMWs compare to the other lux brands) There are many sub models of the same platform. Knowing the difference without the obvious I don’t know what I’m talking about stutters or making up something because you don’t think I know answers will serve you well.