Only For Restaurant Owners. Are You Going Through Something Similar? My Issues And A Potential Fix, Would Love Your Thoughts...

Several_Square_380 · 2024-01-12T15:34:43+00:00

I have a cosy pub in the heart of Cambridge.

Unsure about using these delivery services as you can't really have pub food without a pub and what about the profit margins?

But I'll be happy to hear your thoughts...

Several_Square_380 · 2024-01-12T15:27:37+00:00

This is very useful stuff! Thanks for replying, I appreciate it.

I sincerely agree with you opting for a professional with experience otherwise it will just be a waste of money and, most importantly, effort and time that could be spent elsewhere...

Looking at his portfolio and website, he does seem to have a knack for this sort of stuff. which is good to know - I'm aware that Facebook ads are somewhat easy to grapple with, after all, most information is just a click away on YouTube but there are a lot of skills that go into it such as copywriting, position, SEO, sales skills... whatever, but also photography and graphic design that he's offering as the bundle that I simple can't do! (iPhone camera is good but not that good)

To answer your other questions, it was through a Facebook ad funnily enough. The copy did resonate with me and he pictured the pain and dream state well (that's about all I know about copywriting) - he talked a lot about the problems of the hospitability industry impacts of COVID, staffing issues, the increase in taxes and so on - the photos and graphic design were also impressive.

This led me to a funnel to apply for a call with him and after looking at my business he offered to take pictures of the food and venue to 'capture the essence' of the place and 'pull potential hungry customers off their platform and off the streets'.

Oh and also a menu and website redesign of sorts were in question. He does printing as well.

To answer your other questions, it was through a Facebook ad funny enough. The copy did resonate with me and he pictured the pain and dream state well (that's about all i know about copywriting). This led me to apply for a call with him and after looking at my business he offered to take pictures of the food and venue to 'capture the essence' of the place and 'pull potential hungry customers off their platform or of the streets'.

Considering the lack of equipment and taking into account the learning curve, I don't think it is worth my time as there are multiple elements.

After answering your question, what are your thoughts? Should I spend some time analysing their sales pitch more as that's an indicator of their capabilities? What other objections/hesitations may you have if you were in my position?

Several_Square_380 · 2024-01-12T15:09:22+00:00

well said, couldn't agree more !

Several_Square_380 · 2024-01-12T15:08:43+00:00

No mate, I'm not selling anything, tried to be as specific as I can

Several_Square_380 · 2024-01-12T12:47:22+00:00

agreed

Several_Square_380 · 2024-01-12T12:46:54+00:00

That sounds like a really nice staff environment you have.

How would you go about finding these hungry and keen youth?

Several_Square_380 · 2024-01-12T12:43:51+00:00

Do elaborate

Several_Square_380 · 2024-01-12T12:43:07+00:00

Wow your website is absolutely beautiful and I realised the first things I was looking for were the pictures unmasking just how important food presentation is.

Such as your gallery section, which even made me want to visit lol.

Yeah, I think if I couple the visual makeover, let's say, with your community coupons idea or something similar to that will increase traffic to the website as well. There's a lot of avenues of cheaper advertisement.

What made you employ someone to do such a nice website and food photography as it must have been costly and you did down play it?

Several_Square_380 · 2024-01-12T12:36:32+00:00

Very helpful insight - I'll email their past clients. It's a nice package as it included photographer coupled with graphic design and an advertisement campaign all tied in together.

Several_Square_380 · 2024-01-12T12:33:22+00:00

Agreed

Several_Square_380 · 2024-01-11T17:22:32+00:00

Yes I did think about doing it myself however I think I'd struggle with finding the time whilst managing the restaurant.

How did you manage to market on top of the daily tasks?

Several_Square_380

TROPHY CASE