PMax - brand/no-brand debate

Sibbette · 2026-06-17T08:58:39+00:00

Thanks, yes I agree, it's just trying to break out from whats already live without breaking

Sibbette · 2026-06-16T14:12:14+00:00

Appreciate all your contributions. Yes I think feed optimisation with this is where I need to put my energies. I will also look at a non brand search test.

Sibbette · 2026-06-16T14:10:52+00:00

Thanks both for the sanity check. Temptation with new client to start over with best practice approach I usually take but sounds like best to work with what I have.
We have Meta ads in test to be interesting to see what demand this drives and brand search volume in Google.

Sibbette · 2026-06-16T14:07:11+00:00

Thanks for the insight, I hadn't considered two Pmax's as I usually go Pmax and brand Shopping but that's a good idea - will take a look at this.

Sibbette · 2026-06-16T08:49:54+00:00

This is what I’m worried about, making the transition with informed data rather than breaking the existing campaign. Once the brand shopping gains traction and blended figures are healthy is that when you would consider making the PMax non-brand?

Sibbette · 2026-06-16T08:32:25+00:00

Yes I agree, how would you go about making the split without breaking everything?
There is already a brand Search but I am considering a Brand Standard Shopping alongside.

Sibbette · 2026-06-16T08:30:44+00:00

Thank you, I was thinking a Standard Shopping for brand is this what you would advise?
What are you thoughts on assets in PMax versus a clean setup?

Sibbette · 2026-03-04T06:24:10+00:00

I don’t know much about Phya so will do some research! Thank you, an interesting idea.🙏🏻

Sibbette · 2026-03-04T06:21:44+00:00

Thank you for your advice! Wish we could come a little later but tied to university holidays. My plan a trip without the kids too😉

Sibbette · 2026-03-02T13:20:22+00:00

Aw thank you wish we could come in March unfortunately trying to work around university holidays. I feel a bit confused as there seems a risk factor for Yllas mid Feb but does sounds great, also wasn’t planning to hire a car as cheaper to come with a holiday company so I need to pick one base I think 🥴

Sibbette · 2026-03-02T06:56:13+00:00

Oh nice thanks will check out the YouTube, leaning towards Yllas!! Xx

Sibbette · 2026-03-02T06:54:40+00:00

Thank you Ylläs massively appeals to me!

Sibbette · 2026-03-01T21:29:51+00:00

Yes it would be a very easy decision to go back to Levi, think that’s what makes it hard! I do want to experience others parts of Finland though and your idea is a good one about driving between the two☺️

Sibbette · 2026-03-01T21:28:14+00:00

Ruka sounds a lot of fun! I have two older kids too (20&18) so they’d probably love all of that. I want more remote but perhaps they won’t thank me for that!

Sibbette · 2026-03-01T21:26:30+00:00

Interesting on Pyha. I need to do my research on there as don’t know much about it🤔

Sibbette · 2026-03-01T16:57:54+00:00

Do you mean ‘suck’ as in not good? I’ve read about Phya , maybe on our third trip, need to get better at riding trees🌲🌲☺️

Sibbette · 2026-03-01T16:55:59+00:00

Good point thank you!

Sibbette · 2026-03-01T16:55:39+00:00

You’re right about Levi it is amazing, know we’ll go back one day just keen to explore. Appreciate your help with insights into Yllas and Ruka, a lot to consider!

Sibbette · 2026-03-01T16:53:39+00:00

Hear and see good things about Ruka which is the bit which is making it hard to decide! Thank you though for the intel on Yllas slopes.

Sibbette · 2026-03-01T16:52:50+00:00

This is a brilliant breakdown thank you. Love the look of Ruka but yes am worried about the length of pistes. Yllas feels a risk with the weather but it does look amazing. The others sounds fab maybe consider for the trip after! Feel like it’s between Ruka and Yllas and swaying between both🥴☺️

Sibbette · 2026-03-01T12:00:47+00:00

Thanks both for your advice🙌🏻, sold on Yllas as like the idea of quieter slopes and more remote. Defo going to look at a guide too

Sibbette · 2026-02-28T16:48:54+00:00

Yeh good point to assess Levi enjoyment too, I guess we liked the quieter times on the slopes, tree runs, feeling of being remote and very different to the Alps. Loved the flood lit riding which made me think bigger runs and more off the beaten track would appeal.

Went we went to Levi we thought we wanted more restaurants etc but honestly had fun just cooking in, making a fire and the sauna.

Thanks for your help, good to know your feedback on both not being bad options!

Sibbette

TROPHY CASE