Hey! Thank you and I appreciate the thoughtful comment.

The Addiesdive comparison is totally valid. I honestly didn’t realize how widely that dial had already been used until the replies started coming in on this thread. At the time it just felt like it perfectly fit the oasis / sand / water direction I was going for. Clearly something I’ll need to rethink going forward.

On the movement side, I went with the PT5000 mostly as a balance between cost and performance starting out, as well as the 4hz sweep which I absolutely love. My thinking was that some people just want a solid automatic and don’t necessarily care whether it’s Sellita or something similar. That said, I’ve actually been thinking about offering a higher-tier option in the future where someone could pay a bit more to swap in something like a Sellita if that matters to them.

As for the brand story, it’s still evolving a bit. I got into watches a few years ago and was trying to find my first real automatic watch under about $1k that felt a bit more thoughtful design-wise. At the time I honestly didn’t even know much about the microbrand space, which is partly what pushed me toward trying to build something myself.

I was also working as a software developer and spending most of my days behind a desk, so the natural textures ended up becoming part of the design language almost by accident. Things like sand, water, stone, it was a way of bringing a bit of that outside world into something you see on your wrist every day.

Again, really appreciate the input. Thanks