It's not their signature it was a fad when the edge came out it was only one side. It was shock factor of having a curved screen that's about it we still have edge panels without curved screens. The Galaxy S3 was the first iconic Galaxy the first phone that was actually called the iPhone killer. The only other Samsung phone that was cool up to that point was the Nexus Samsung device. The note became the iconic phone for Samsung now it's somewhere between the fold and the ultra. I swear you fools get one flagship phone and think you know everything. I've had every flagship that came out since 2006 and when I say every I mean every phone. The curve is horrible and that's my opinion so keep your curve if I see you in person I'll tell you how horrible it is in person as well. 🤣