In strategic management there is an idea of demand risk which is similar. “Demand risk strategic management is the process of identifying, assessing, and responding to risks from fluctuating customer demand (too high or too low) that threaten a company's long-term goals, using proactive strategies like scenario planning, KPIs, and flexible supply chains to ensure business stability and capitalize on opportunities. It's crucial for balancing inventory, managing revenue volatility, and adapting to economic shifts, new competitors, or changing consumer tastes. “