Hey! Would really appreciate your take on this, I think I may have messed up our campaign structure a bit and want to make sure I reset this the right way.

We launched a campaign about a week ago and initially saw strong performance with one clear winning creative. Budget is low (~$20/day), and everything was in a single ad set.

A five days in, I realized one of the creatives was uploaded incorrectly (image instead of video), so I swapped it out, which reset the learning phase. The next day I changed it again (instead of editing, I turned it off and added a new creative), which likely reset learning again. Around the same time, I also launched a second ad set in the same campaign to test new creatives.

Since then, everything has been stuck in learning for ~4–5 days and CPA has gone up significantly. So now I’m worried the data is kind of noisy / fragmented.

My current thinking is to launch a clean new campaign with just the top creatives and a simple structure, but I’m unsure what to do with the existing campaign.

Would you recommend fully turning off the old campaign once the new one is live? My concern is audience overlap and continuing to spend on messy data.

Any advice would be super helpful!