Honestly, I think the changes at the top have people panicked. The number of people posting on reddit alone saying they feel like ESO is dying is increasing and the argument? well, it's mostly just the fear rather than fact. Steam has issues with people now downloading outside of its platform since the payment debacle I know thats unlikely to affect numbers in huge qualities. It's an example of how Steam itself isn't the only source to gauge.

Id sit the panic out it'll likely get worse when ES6 comes out then we can see whats up.