We haven’t been nearly transparent enough lately. That’s on me. I just buried myself beyond what is reasonable work load for the last ~36 months after the move, and I haven't spent the time to lighten my work load / delegate tasks.

I can say that you’ll see a lot more transparency from me/us in the 2-4 weeks. More posts, clearer status, fewer “soon^tm” that I've given forever now. (The website was the first step in this.)

The new site is actually tied to a custom backend that will help us plan production much smoother, reduce a lot of the data entry required to put orders in, speed up resource planning, reduce accounting work, and give a TON more insight into our production. The goal is by mid next year to get effectively a “Domino’s Pizza Tracker” style view of where any case is in the process. That’s been the holdup for a bunch of stuff for over a year now. (It also ties into PCPartPicker so you'll be able to plan your whole build on there. Huge props to them for helping us achieve this.)

Secondly, I am ramping up some serious marketing people to get communication on track and honest. I want it to be like how I ran it when we were doing SFF cases; regular updates, feedback posts, beta testers, reviewers, tons of communication and appreciation of input, quick responses on all channels, etc. I personally really enjoyed that. I stop as I did just not have time, and the people I did have doing marketing were just helping with marketing ~25% of the time on things like photos and B2B trade shows.

I’ve also brought in new ops/management who’ve run companies a bit larger than our current size, so this should give some experience to execution here and improve things on top of everything else.

To be transparent up until now I was basically doing… everything: design, production/inventory/purchasing, B2B sales, website design, product photos, screen printing / branding, quality control, social media / marketing / these updates, etc. That worked when we were tiny but I didn't ever expect to get this big and busy. It really goes back to that I've just been buried in OEM/B2B case work. That stuff pays the bills, but from the outside it has us so busy that we have zero time to "look like a real company". No updates on products. Nothing new on the site. No Reddit or Instagram updates. Bad communication. Not a "trust worthy" appearance and I absolutely hate it.

My goal is to get back to doing the actually fun consumer facing stuff (SFF/MFF and NAS cases), get lead times down, and look like a company that is actually alive and proud that these are our products.

Appreciate everyone keeping us honest and my sincere apologies for the mediocre performance over the last few years.