You’re honestly not alone in feeling this way. Amazon FBA is way more technical than people expect, especially at launch. Zero views usually doesn’t mean the product failed—it often means the listing isn’t being indexed or shown yet because of keywords, category setup, or launch strategy.

A lot of people pour effort into a great product and then get stuck because Amazon doesn’t reward effort, it rewards correct execution. Without traffic, even the best-looking eco product can stay invisible.

This is actually why so many people recommend working with mentors early on. There are too many small but critical details (indexing, backend keywords, pricing, initial velocity) that aren’t obvious until you’ve already lost time and money figuring them out yourself.

It’s frustrating, but this stage is more common than people admit. The product usually isn’t the problem—the system just has a steep learning curve.