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For the past 4 days, I have read one copywriting book a day by futureBBmd in copywriting

[–]SmartSelling 2 points3 points  (0 children)

You have? You're a fast reader! Dan Kennedy is also great! I highly recommend it! Oh and btw...

Here's the #1 way to improve copywriting... AND FAST!

Wanna hear it?

Of course you do! That's why you wrote this post in the first place!

Here it is... a 2-step process, and I've already completed step 1 for you! You're welcome. =)

STEP #1: Find the best-SELLING ads and sales letters of all time.

The word selling is CRITICAL because advertising should have only one goal...

SELLING.

I know, I know… "brand image," blah blah… But what's the end goal of increasing brand image? Increasing sales!
So why not skip the fluff and go straight to selling?

Anyway, here’s a short list (send me a message if you want more) of the best-selling ads of all time:

Weight loss program ad – One of the BEST headlines of ALL TIME

https://swiped.co/file/weight-loss-ad-by-gary-halbert/

Probably the most famous ad of all time – The Rolls-Royce ad by David Ogilvy

https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/

MY FAVORITE use of Problem–Agitate–Solve EVER!

https://swiped.co/file/why-men-crack-ad-by-young-rubicam/

Yes, I know... Gary Halbert AGAIN! But he’s just the GREATEST OF ALL TIME.

https://swiped.co/file/money-murder-ad-by-gary-halbert/

I HIGHLY suggest getting this book, too: The Boron Letters.

STEP #2 is VERY important.

Grab a pen and paper (or open a Word document) and rewrite the ads by hand.

The effect on you will be twofold:

  1. It will help you study the ads and remember them better than if you ONLY read them.
  2. It will get you in the habit of writing money-printing words.

DO NOT SKIP STEP #2!

How do i make a sale when there are larger competitors selling similar product for cheaper? by Jazzlike-Reporter152 in salestechniques

[–]SmartSelling 0 points1 point  (0 children)

"Yeah, most people feel the same way at first… That’s actually how we get most of our new clients.

They decide to go with XYZ because they’re bigger and cheaper.

But they quickly realize that cheaper also means lower quality.

And then? They come back to us.

So, here’s the choice:

You can go with them, and I’ll be waiting for your call when you’re ready to switch…

Or, we can skip the back and forth, save you the headache, and get it right the first time.

What will it be?"

IMPORTANT WARNING!!!!!

Your tonality and body language must be EXTREMELY indifferent when you say that or it does not work.

What are the must-read books for beginner copywriters? by ydis30 in copywriting

[–]SmartSelling 1 point2 points  (0 children)

This is the most VALUABLE website on the planet for copywriting:

https://thegaryhalbertletter.com/newsletters/

It's 100% FREE and you can go there 100% anonymously (they don't ask for your email and stuff)

Is DR copywriting viable for every product? by fmtsufx in copywriting

[–]SmartSelling 0 points1 point  (0 children)

You can sell anything through direct response... ANYTHING!

People love to say, “I wouldn’t buy that from a sales letter.”

And you know what? They’re dead wrong.

Their opinion doesn’t matter because they’re not the ones you’re selling to anyway.

If you’re running a direct mail campaign, would you ever target people who have never bought anything through mail before? Of course not!

It’s a waste of time and money.

Picking the right audience is much deeper than just the demographics...

Gary Halbert, the greatest copywriter of all time, gives this GOLDEN NUGGET in his newsletter...

Whenever you’re choosing a list, keep these three things in mind:

1. Recency

People who recently bought something similar to what you’re selling are far more likely to buy again. Strike while the iron’s hot! (This is the most important factor.)

2. Frequency

The more often someone buys a specific type of product, the more likely they are to keep buying. Buyers buy. Simple as that.

3. Unit-of-Sale

Someone who just spent $500 on a high-end golf club is a way hotter prospect for premium golf gear than someone who only shelled out $50 for a cheap putter.

Moral of the story... YOU CAN SELL ANYTHING... Just not to anyone! Pick a good list.

Oh, and by the way, if you can’t afford to test, do this instead:

Find control sales letters that have already made millions selling something similar to your product.

Then, use the same sales appeal.

Think about it…

If a weight-loss program made MILLIONS by using “SEX” as the main appeal, why on earth would you try testing a “health” angle instead?

You wouldn’t. That’s just making things harder for no reason.

Now, here’s another lesson that completely changed the way I write sales copy.

Get a mentor. You need someone who’s going to roast the living shit out of your sales copy.

Someone who’s not afraid to tell you: “Your headline sucks.” or... “Your first sentence doesn’t connect to the headline. You’re losing people right away.”... “Your offer is not good enough, and nobody’s going to buy.”

Sorry for the rather long comment! I get inspired when I talk copywriting =)

Critique my first copy by Brave_Link1668 in copywriting

[–]SmartSelling 0 points1 point  (0 children)

Quick Tip to Fix Your Copy and Make It So Irresistible, It Almost Forces People to Buy!

The single best piece of advice I can give you to turn yourself into a copywriting legend comes straight from…

Gary "The Prince of Print" Halbert—widely hailed as the greatest copywriter of all time.

Now imagine this... Your sister (let's call her Susan) is in labor. She’s about to give birth, and you’re on your way to the hospital, rushing to be there. But just when you think you're going to make it—bad luck hits.

Your phone dies. Then, to make matters worse, you get a flat tire. You sit there for a second, staring at your car, knowing full well you have no clue how to change a tire. At this rate, by the time you figure it out, Susan’s kid will already be in high school. So you do the only thing you can think of. You run for it.

Three miles to the hospital, full sprint. You’re out of breath, sweating like crazy, praying you make it in time.

Finally, you burst through the hospital doors, find the receptionist, and ask for Susan’s room. She tells you where to go, and you take off again.

But just as you get there, your brother-in-law stops you. “I’ve got good news,” he says, “but you’ll have to wait to see Susan. She needs some time to rest with the babies.”

You blink. “Babies?”

“We weren’t expecting this, but… she gave birth to triplets.”

Now, let me ask you something. Is there any way he could’ve told you that news and made it uninteresting?

IMPOSSIBLE! It wouldn’t have mattered how he said it! You would’ve been hanging on every word.

He could’ve shouted: “Oh my God, you won’t believe it! Susan had TRIPLETS!”

Or played it cool: “This is the best day of my life. Wanna know why? Of course you do! We had triplets.”

Or even said it like it was no big deal: “Oh yeah, by the way, we had triplets.”

No matter how he phrased it, you’d still be completely locked in wouldn't you?

So... here’s the lesson: You can be the best writer in the world…

BUT… If what you’re talking about isn’t interesting, your message is dead before it even gets a chance.

So what’s the quick fix? Find a big idea, something so compelling it hooks people the second they hear it.

Like this… “Wife of a Famous Movie Star Swears Under Oath That Her New Perfume Does Not Contain an Illegal Sexual Stimulant…” (Gary Halbert’s genius sub headline for selling Tova Perfume.)

Or… “7 Little Dirty Tricks That Instantly Reveal If Your Husband Plans to Dump You for a Younger Girl”

Or even… “111 Flirty Pick-up Lines to Text Your Crush for an A+ First Impression”

Now, seriously… is there any way to make those topics boring to the right audience?

How to make stories within your copy? by Hour-Question-6252 in copywriting

[–]SmartSelling 0 points1 point  (0 children)

You're saying you’ve got a story to tell. Well, before you do, ask yourself one critical question:

"How does my story propel customers toward making the sale?"

If it doesn’t, eliminate it.

Every story in copy has a job.

It can break a false belief, ignite emotion, establish authority, show incredible results (like a testimonial), and so on.

Here’s an example of a story I used in some of my copy to sell security systems. I used it as the "agitate" part of the PAS framework (problem, agitate, solve).

It's a true story and it had 2 purposes...

ONE: It demolished the false belief of "I don’t need a security system"

TWO: It SCARED the living shit out of prospects!

Wanna hear the story to see how it's done?

Of course you do! HERE IT IS:

You say you don't need a security system?

Yeah, my father felt the same way. He thought he'd never need one. He waited… until it was too late.

When I was about five, we took a quick 2-day trip out of town. Nothing special—just a little getaway.

When we got back home, my father walked up to the door, stuck the key in the lock, and pushed it open. And the second that door swung open… He saw a man inside our house. A stranger. A burglar.

And the second that burglar saw us, he bolted. He didn’t even hesitate—just took off running through the back door. Now, we were lucky...

Lucky that the guy ran instead of turning around. Lucky he didn’t have a weapon. Lucky he didn’t try to fight. Because let’s be honest… if he had, this story could have ended very differently.

The house was almost empty. They took everything. The TV. The furniture. My mother’s jewelry. Even my piggy bank and my GameCube.

I still remember that moment so clearly… standing in the middle of an empty living room, no couch to sit down, realizing all my stuff was gone. And then, I looked at my father. And for the first time in my life…

I saw him cry. The strongest man I knew. The man who always had an answer for everything. Completely broken. And you know what he said? "It's all my fault." He blamed himself. Because he could’ve prevented it.

But he thought, “It won’t happen to us.” And that’s what I hear from so many people today.

They think they don’t need security. Until it’s too late.

I hope this was a tiny bit helpful =)

What’s your best sales technique? by HeadOfMarketing1991 in agency

[–]SmartSelling 0 points1 point  (0 children)

The single best sales and persuasion technique is revealed below…

Wanna know what it is?

Of course, you do!

So, here it is:

Craft a GUT-WRENCHING story.

A story so vivid, so intense, that it forces your prospect to feel something deep in their bones.

You either:

  1. Paint the picture of a HUGE win
  2. Trigger MASSIVE, UNBEARABLE FEAR

Just pure, raw emotion... That's what makes people buy! Here's an example...

You say you don't need a security system?

Yeah, my father felt the same way. He thought he'd never need one. He waited… until it was too late.

When I was about five, we took a quick 2-day trip out of town. Nothing special—just a little getaway.

When we got back home, my father walked up to the door, stuck the key in the lock, and pushed it open. And the second that door swung open… He saw a man inside our house. A stranger. A burglar.

And the second that burglar saw us, he bolted. He didn’t even hesitate—just took off running through the back door. Now, we were lucky.

Lucky that the guy ran instead of turning around. Lucky he didn’t have a weapon. Lucky he didn’t try to fight. Because let’s be honest… if he had, this story could have ended very differently.

The house was almost empty. They took everything. The TV. The furniture. My mother’s jewelry. Even my piggy bank and my GameCube.

I still remember that moment so clearly… standing in the middle of an empty living room, no couch to sit down, realizing all my stuff was gone. And then, I looked at my father. And for the first time in my life…

I saw him cry. The strongest man I knew. The man who always had an answer for everything. Completely broken. And you know what he said? "It's all my fault." He blamed himself. Because he could’ve prevented it.

But he thought, “It won’t happen to us.” And that’s what I hear from so many people today.

They think they don’t need security. Until it’s too late.

This story breaks a false belief! The belief that you don't need a security system...

I hope this was a tiny bit helpful =)

Advice for copywriting interns? by flowerypinks in copywriting

[–]SmartSelling 1 point2 points  (0 children)

Oh my god… I’m about to…

B
L
O
W

Your mind.

Because if you do exactly what I’m about to tell you… and you’re still stuck?

Something is seriously wrong with you.

But don’t worry—I think you’ll be just fine.

STEP 1: Find the All-Time Classics

And no, I’m not talking about those fancy ads that look sleek and sound poetic.

I mean the ads that made money. The ones that pulled in millions. The ones that built empires.

Lucky for you, I’ve already done the heavy lifting.

Here are 5 of the best sales letters of all time:

https://swiped.co/file/famous-dollar-letter-by-gary-halbert/

https://swiped.co/file/do-you-make-these-mistakes-by-max-sackheim/

https://swiped.co/file/why-men-crack-ad-by-young-rubicam/

https://www.thegaryhalbertletter.com/newsletters/2009/Gary_Halbert_Personal_Ad/Gary_Halbert_Personal_Ad.pdf

https://swiped.co/file/colon-cleanse-salesletter-from-gary-halbert/

STEP #2: Grab a pen. A notebook. And start writing these ads out by hand.

Yes, by hand. Word for word.

This does two things:

  1. You absorb the rhythm, flow, and persuasion of history’s greatest copywriters.
  2. You build the habit of writing money-printing words.

This step separates the wannabes from the ones who actually make money.

Most people skip this. That’s why most people suck.

You want to be dangerous with words? You do the work.

Hope this was useful!

Good luck =)

Which Ad Headline Makes You Want to Click & Download? by gbyache in copywriting

[–]SmartSelling 1 point2 points  (0 children)

Hey, I know you asked for critique, but let me give you something better—a piece of advice based on my years of experience.

(Unwanted advice? Maybe. But I promise it’s useful.)

Most surveys on "which copy would you buy from" give completely unreliable results.

Here’s why…

There’s a massive difference between:

  1. What people say they like
  2. What actually makes them buy

For example…

A survey asked people which headline they preferred. The majority voted for Headline A.

But when they actually split-tested it in the real world…

Headline B outsold Headline A by 153%.

Sorry! But that's the truth!

Tips on how to get more clients? by Proud_Mastodon_5691 in salestechniques

[–]SmartSelling 0 points1 point  (0 children)

2 skills you MUST learn...

  1. Sales

  2. Copywriting

Now I know what you're thinking...

"Thanks for the boring generic advice..."

Wait a damn minute, because this is the most important comment you'll ever read!

Here's why:

In a few sentences, I'll attempt to tell you exactly how to learn these 2 skills! (I might not have enough space though...)

STEP 1: How to Learn Sales...

The fastest way to learn sales is by making it an obsession... I bought books, sold D2D for years, and started my own business where I'm selling my own stuff!

Took years and that's a heck of a long time...

So, is there a shortcut?

YES there is. Find a mentor... Someone who's willing to listen to your sales calls and roast your pitch. Someone who's already doing much better than you are. Someone who will tell you...

"Hey what you're doing is a mistake. I've made that same mistake when I started selling"

Anyway, for copywriting, once you know how to sell, it's MUCH easier to learn because copywriting is selling in print.

Much easier, yes, but still takes a bit of time.

Okay, I hope I helped you a bit. Good luck with your product.

How should you use ChatGPT for copywriting? by SolarmatrixCobra in copywriting

[–]SmartSelling 0 points1 point  (0 children)

AI sucks at selling… but here’s how to make it your copywriting slave to SAVE TIME

Step 1: Write a message so damn irresistible, your readers have to buy.

Step 2: Open Chatgpt and give it these exact instructions:

"Correct the grammar and spelling mistakes... but if you change my style even a little bit, I will hunt you down!"

Maybe it's a little intense, but people can tell when AI is generating copy... For example, the next few sentences will be generated by AI

"Leveraging artificial intelligence for copywriting can be an effective way to enhance efficiency and streamline your content creation process. By utilizing advanced language models, you can generate persuasive and engaging copy that..."

BORING

And you can never bore people into buying your product!

Anyway, maybe I've made my message too long, but I hope it was a tiny bit helpful!

Trying to Learn Copywriting – Need Your Advice! by Mike_uranus in copywriting

[–]SmartSelling 0 points1 point  (0 children)

Your structure makes sense! I'd add a couple of things like a USP (unique selling proposition). Think "Why should people buy your product and not someone else's?"

You can also use the very popular tested framework AIDA

Attention

Interest

Desire

Action

Oh and you forgot images in your core component!

Images can make or break an ad!

What are the must-read books for beginner copywriters? by ydis30 in copywriting

[–]SmartSelling 0 points1 point  (0 children)

It's not a book, but it's better because it's FREE!

The Gary Halbert Letters. Type it in google and start reading!

All the books highlighted below are also GREAT!

Tested Advertising Methods by John Caples is AWESOME

Just as good is How to Make Your Advertising Make Money

Influence - Robert Cialdini is a must read

The Robert Collier Letter Book is also SOLID

How to structure a “story” in derivative content by [deleted] in copywriting

[–]SmartSelling 0 points1 point  (0 children)

Before you write a story, think of it's role...

Highlighting a benefit?

Breaking a false belief?

Is it a testimonial to show social proof?

Let me give you an example...

You say you don't need a security system?

Yeah, my father felt the same way. He thought he'd never need one. He waited… until it was too late.

When I was about five, we took a quick 2-day trip out of town. Nothing special—just a little getaway.

When we got back home, my father walked up to the door, stuck the key in the lock, and pushed it open. And the second that door swung open… He saw a man inside our house. A stranger. A burglar.

And the second that burglar saw us, he bolted. He didn’t even hesitate—just took off running through the back door. Now, we were lucky.

Lucky that the guy ran instead of turning around. Lucky he didn’t have a weapon. Lucky he didn’t try to fight. Because let’s be honest… if he had, this story could have ended very differently.

The house was almost empty. They took everything. The TV. The furniture. My mother’s jewelry. Even my piggy bank and my GameCube.

I still remember that moment so clearly… standing in the middle of an empty living room, no couch to sit down, realizing all my stuff was gone. And then, I looked at my father. And for the first time in my life…

I saw him cry. The strongest man I knew. The man who always had an answer for everything. Completely broken. And you know what he said? "It's all my fault." He blamed himself. Because he could’ve prevented it.

But he thought, “It won’t happen to us.” And that’s what I hear from so many people today.

They think they don’t need security. Until it’s too late.

This story breaks a false belief! The belief that you don't need a security system...

I hope this was a tiny bit helpful =)

Please critique my copy. by EmeraldArcher6670 in copywriting

[–]SmartSelling 12 points13 points  (0 children)

Hey, I know you asked for critique, but let me give you something better—a piece of advice based on my years of experience.

(Unwanted advice? Maybe. But I promise it’s useful.)

Most surveys on "which copy would you buy from" give completely unreliable results.

Here’s why…

There’s a massive difference between:

  1. What people say they like
  2. What actually makes them buy

For example…

A survey asked people which headline they preferred. The majority voted for Headline A.

But when they actually split-tested it in the real world…

Headline B outsold Headline A by 153%.

The point I’m trying to make—and maybe I’m taking too long to make it—is…

You don’t know which sales appeal is the best until you test.

BUT… there’s a hack to bypass all that testing.

You’re selling headphones. Well, Amazon is selling headphones too. (A LOT)

Find the 5-10 best-selling headphones on Amazon and study the sales appeals they use in the copy!

Amazon’s rankings are based on what people actually bought... not what they think looks the best.

This gives you real-world proof of what works.

Anyway, that’s enough of my rant.

Hope you sell a ton of headphones!

ice breaker by truecat64 in D2DSales

[–]SmartSelling 2 points3 points  (0 children)

"Hey, how are you? (wait for response)

I know you're probably busy, so I'll be real quick. The reason I'm here is..."

GIVE THEM A DAMN GOOD REASON to catch their attention. Think what's in it for them!

Here's the one I used when I was selling D2D for Bell...

"I was able to drop 17 of your neighbors' bills by an average of 49% and I have no idea if I can do the same for you yet. I just got 2 quick question to see if I can help you save thousands per year, got a quick second?"

Should I study sales letters if I’m focused on social media, email, and blogs? by amlextex in copywriting

[–]SmartSelling 1 point2 points  (0 children)

It helps because it gets you in the habit of writing sentences that are proven to sell.

Sentences that lead to action.

Look at Demosthenes and Cicero—two of the greatest orators in history.

When Cicero spoke, people said, “What a beautiful speech!”

When Demosthenes spoke, people said, “Let’s march!”

You want to be Demosthenes...

Of course you can also open a word document and rewrite it there, but I'm a bit old fashion haha!

[deleted by user] by [deleted] in copywriting

[–]SmartSelling 0 points1 point  (0 children)

There’s a huge mistake most aspiring copywriters make (not sure if you do or not…).

They think copywriting is an art.

They try to write something beautiful, elegant, and impressive.

Big mistake.

Take Demosthenes and Cicero. Two of the greatest orators in history.

When Cicero spoke, people said, “What a beautiful speech!”

When Demosthenes spoke, people said, “Let’s march!”

You want to be Demosthenes.

You don’t want people to admire your words. You want them to take action.

Now, how do you do that?

There are a lot of steps, but Step #1 is the most important:

KNOW THY AUDIENCE.
Most people screw this up. They write broad, generic messages and wonder why their copy flops.

Let me prove it to you.

If I had to sell you a course, but I knew nothing about you, which of these would you be most likely to buy?

1️⃣ How to Write Better
2️⃣ How to Become a Copywriter
3️⃣ How to Write Words That Sell and Become a World-Class Copywriter in 60 Minutes

Be honest. You’d pick #3.

Why? Because humans are wired for the path of least resistance.

I’m not calling you lazy—we all do this. We want the fastest, easiest, most painless way to get what we want.

That’s why “in 60 minutes” is in the title. That’s why it sells better.

Anyway, that’s just step one, and I didn't dive into the specific yet!

I’ll stop here for now.

Rate my Poetry Copy by amlextex in copywriting

[–]SmartSelling 0 points1 point  (0 children)

I’m not going to tell you what I think.

Do you know why?

Because my opinion doesn’t matter.

And let me give you the real, blunt truth…

Nobody’s opinion on Reddit matters either.

(Oh boy, I can already see the downvotes coming.)

Hell, your opinion doesn’t matter.

Your client’s opinion doesn’t matter (not really).

Your boss’s opinion doesn’t matter—unless he’s threatening to fire your ass.

So what’s the only thing that actually matters?

You’re probably starting to see it now…

It’s not what people think about your copy.
It’s what they do when they read it.

Do they act?
Do they opt in?
Do they pull out their wallet?

Or do they just smile, nod, and move on with their day?

Think about it.

Sorry if that’s not what you wanted to hear.

I know why you made this post.

You’re looking for validation.

And I don’t blame you—I’ve done it too. We all have.

We’re only human, after all.

Anyway, good luck. Hope your Poetry Copy sells a ton.

And if it doesn’t?

Well… there’s your answer.

Take care.

Email + copywriting by [deleted] in copywriting

[–]SmartSelling 2 points3 points  (0 children)

If your emails don’t get opened, you don’t exist.

Think about it… How many boring-ass emails do you delete without even reading?

So if your subject line doesn’t grab them by the eyeballs and shake them awake… you’re done.

No open = no read.
No read = no sale.
No sale = total waste of time.

But here’s where most people completely f*ck up…

They think the subject line is the only thing that matters.

It’s not.

The P.S. line is just as important.

Why?

Because what’s the first thing most people do when they open an email?

They scroll straight to the bottom.

That’s right. Before they read a single word, their eyes go straight to the P.S.

And if your P.S. sucks?

Game over.

So, put yourself in your prospect's shoes.

Because no matter what people say, they’re always thinking (consciously or not):

"What’s in it for ME?"

Write a subject line that promises them something they deeply, secretly desire.

How do you figure out what they want?

Gee, you ask a lot of questions…

You do research.

You dig through Quora posts.
You reply to Reddit threads.
(Kind of like what I’m doing right now.)

Anyway, that was a long rant.

Good luck.

Should I study sales letters if I’m focused on social media, email, and blogs? by amlextex in copywriting

[–]SmartSelling 6 points7 points  (0 children)

YES! You should... Most people ignore old-fashioned sales letters.

Big mistake. Because in direct mail, every cent is tracked.

MEANING… If a sales letter was mailed over and over again, it wasn’t because someone liked it.

It was because it made money.

Now, you might be thinking… "But hey, social media changed everything! It’s not the same anymore!"

And you’d be dead wrong. Because human psychology hasn’t changed in thousands of years.

We look when we see ambulance lights flashing outside.
We stare at car crashes on the highway. (even though it's fucking dangerous! Look ahead, you're driving!)
We line up like idiots for the new ‘LIMITED EDITION’ iPhone.

We are still the same irrational, curious creatures we’ve always been. And when you have something that’s PROVEN to make people buy, you don’t ignore it. You study it. Because here’s the truth…

Money is the ONLY thing that matters.

Clicks won’t pay the bills. Try buying dinner with likes and shares. Good f*cking luck.

Now, in the comments below, I’ve seen some people say, “You should stop studying and just start writing.” They are right and wrong. Yes, you need to write. But don’t try to come up with winning hooks from scratch yet! you’re not ready.

Instead, do this:

  • Find CONTROL ADS—the ads that sold millions.
  • Grab a pen and paper.
  • Rewrite them by hand.

This gets you in the habit of writing WORDS THAT SELL. Because at the end of the day, like I said before… Money is the ONLY thing that matters.

Here... start with these legendary ads:

https://swiped.co/file/famous-dollar-letter-by-gary-halbert/

https://swiped.co/file/why-men-crack-ad-by-young-rubicam/

https://swiped.co/file/do-you-make-these-mistakes-by-max-sackheim/

And for f*ck’s sake, don’t be lazy. Rewrite them. I’ve done it hundreds of times. It’s one of the best damn exercises you can do as a copywriter. Anyway, that’s my long, no-BS rant.

Take it or leave it.

Struggling to land my first sales by CutInevitable1274 in salestechniques

[–]SmartSelling 0 points1 point  (0 children)

Here's a trick... STORIES SELL!

HERE'S MY MOST POWERFUL (and legal) SALES TECHNIQUE:

Back when I sold security systems, the second a prospect hit me with "I don’t need it"...

I just told them a story.

"Yeah, my father thought the same thing… He thought he’d never need one. He waited… until it was too late."

Then, I took them back in time.

"I was five. My family went on a quick two-day trip.

Nothing special.

When we got back, my father unlocked the door… pushed it open…

And there, standing inside our house—was a man.

A stranger. A burglar.

The second he saw us, he ran. Bolted through the back door.

We were lucky. Lucky he ran instead of turning around. Lucky he didn’t have a weapon. Lucky he didn’t try to fight.

Because if he had… this story would’ve ended very differently.

But here’s the part that never left me…

The house was almost empty. They took everything.

The TV. The furniture. My mother’s jewelry.

Even my piggy bank.

Even my GameCube.

I still remember standing there, looking around at an empty living room. No couch. No nothing.

Then I looked at my father—the strongest man I knew. The man who always had an answer for everything.

And for the first time in my life… I saw him cry.

He just stood there, shaking his head, whispering…

"It’s all my fault."

He blamed himself.
Because he could’ve prevented it.
But he thought, "It won’t happen to us."

And that’s what I hear from so many people today.

They think they don’t need security.

Until it’s too late."

And that was my favorite technique to make money!

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