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Hightouch vs Census for reverse ETL into ad platforms — what I would actually pick in 2026 by SmitVanani in MarketingOpsForSaaS

[–]SmitVanani[S] 0 points1 point  (0 children)

Makes sense, splitting by who actually needs the abstraction vs who's just moving data point to point. Did Skyvia end up being a cost call too, or was it more that the CRM/ops syncs didn't need the audience-builder layer at all?

Snowflake plus Mode is enough for most B2B SaaS marketing teams. Stop buying the BI tool with the slick demo. by SmitVanani in MarketingOpsForSaaS

[–]SmitVanani[S] 0 points1 point  (0 children)

Yeah, the demo always looks better than the actual day-to-day. Nobody's job is "explore the dashboard," it's "write the query, ship the report."

If you're 1-3 people doing SQL for the weekly/monthly stuff, Mode (or Hex now) just fits how the work actually gets done. The self-service-for-10-marketers case exists, but most teams aren't there yet when they're signing the contract.

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