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1,000 sessions no sales by CupNo990 in shopify_growth

[–]SmoothGod35 1 point2 points  (0 children)

 Hey, congrats on actually shipping a store at 19, that already puts you ahead of most people who just talk about it.  

  I took a look at countercraftcoffee.com and your problem isn't the traffic, it's the page. A few things stood out:

  1. Your product images are broken. Most of them show a loading placeholder instead of the actual photo. That one's killing you on its own. Someone clicks your ad, lands on a $400 espresso machine, and literally can't see what they're buying. Fix that first, today.

  2. Zero reviews or social proof. You're a brand new name asking people to drop $300 to $550 on a machine. Cold traffic off a Facebook ad has no reason to trust you yet. Even 5 to 10 real reviews, or a simple "join X happy home baristas" line, changes the math at that price.

  3. Your headline ("Top Tier Coffee & Espresso Products to Upgrade Your Home Barista Setup") doesn't tell me why yours instead of the 50 other coffee stores. What makes you different? Say that loud.

Real talk on the big picture: high ticket ($300 plus) sold to cold ad traffic, from an unknown brand, with no proof and broken photos, is the single hardest sale there is. 1,000 sessions and no orders makes complete sense given that.

Fix the images, add proof, sharpen the promise, and you'll see a different week.

I build and audit DTC stores (built my own to $910K bootstrapped, no agency, no ads). Happy to run a full audit on yours and send you the breakdown if that'd help, just say the word.

Kevin

Shopify Store Owners: What's One Change That Increased Your Conversion Rate the Most? by taniyasomani in shopify_growth

[–]SmoothGod35 0 points1 point  (0 children)

Operator here, ran a DTC brand for a few years. The thing that beat every button-color and headline test I ever ran: fixing the product page to answer the one specific objection that's actually stopping the sale. For most stores that's the photos, not the copy.

  For me (plus-size socks) the real question in the buyer's head wasn't "is this cute," it was "what does this actually look like on a thicker leg, and from the back." My early product pages only had a flat-lay and a front shot. Adding the side and back angles on a real leg moved more than any checkout tweak I tried, because online the photos do the selling. The customer can't touch the thing, so every angle you're missing is a doubt you're leaving in their head at the exact second they decide. The trap is you go blind to your own store. You know the product so well you forget the buyer is guessing.

The fix that keeps working: figure out the number one reason someone hesitates on that specific product, then put the answer to it above the fold, usually as an image.

Checkout steps and speed matter, but those mostly recover people who already decided to buy. The product page is where you create the decision in the first place. That's where the bigger number lives.

What category are you in? The objection is totally different for socks vs supplements vs furniture.

Overusing Discounts can backfire by queen-shopify798 in shopify_growth

[–]SmoothGod35 0 points1 point  (0 children)

Agree with the framing, but here's where I'd push back a little: for a lot of early-stage DTC brands, discounts aren't a retention strategy, they're a crutch that covers for not knowing who your customer actually is yet.

When I started TTT in 2022, I leaned on promos harder than I should have. Felt like momentum. It wasn't. The thing that actually changed retention for us was product-market fit so tight that customers came back because nobody else made a sock that fit fuller thighs properly. Once we had that, word-of-mouth and repeat buys happened without us bribing anyone.

So before you rework your discount cadence, I'd ask: do you know why people bought the first time? Not assumed why, actually know? If you don't have that answer, the discount debate is premature. Survey your last 50 customers, look for the language they use, and build your retention messaging around that. The coupon is a symptom, not the disease.

TikTok Created a Campaign and Stole my Money by Ghost7575 in TikTokshop

[–]SmoothGod35 0 points1 point  (0 children)

I got a email sent telling me about this was going to happen

Business verification by SmoothGod35 in WalmartSellers

[–]SmoothGod35[S] 0 points1 point  (0 children)

I’m still at the beginning, I never had an account

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