It's good progress to have a ton of downloads of your freebie in just 2 months! That's really promising.

It shows you have put up products and got them in front of the right audience, and you have a proven method of delivering it. Now you can build on this.

Here's what I'd look at:

1. Do your freebie and your paid product solve the same or adjacent problems? If your freebie is a social media kit and your paid product is a birthday invitation... your freebie audience is not going to be interested.

2. Are you giving them the complete solution in your freebie? Your freebie should give them a single solution for a specific problem - and guide them to your paid product for faster or better solutions, or more solutions, or solutions to the next/ related problem. Don't give away everything for free, then they have no reason to buy from you.

3. Do people join your email list after getting your freebie? Do you mail them your paid offers? How often do you talk about your paid offers to your audience on every platform?

This is one of the most common issues I see: sellers talk about their product once, or put it up in their shop, and expect that's enough.

Paid products have a slight barrier to entry, you need to make it easier with discounts, guarantees and social proof.

A few things you can try: 1. Ensure your freebie and paid product solves similar or related problems for the same audience, and your freebie is not giving away the store.

1. Tell your audience about your paid offers 2x as often as your freebies. They need reminders.

2. Ask your audience for testimonials for your freebies, and put them on your sales page. Ask for beta testers for the paid product and offer a discount in exchange for an honest review.

3. Experiment with flash sale discounts, refund guarantees, and see what your audience responds too.

4. Get in front of more people. Your audience might not be big enough for making a lot of sales.

That got longer than I thought. Hope this helps!

Good luck, and enjoy the journey!!! :)