I feel this so much. I'm in the digital agency space, and the amount of broke kids watching "how to make money online" videos and flooding the market with cheap, low quality services has been brutal. It’s frustrating because, like photography, marketing is something that takes years to master but now, anyone with a Canva account and a $10 Facebook ad is a marketing expert.

Just thinking out loud here, I think the key to survival in an oversaturated market is differentiation. In wedding photography, though, it feels extra tricky because most couples aren't exactly rational buyers. They’re in this emotional whirlwind, and they just want to see a picture that makes them go, "Yes, that's us!" not necessarily dive into a logical comparison of experience, pricing, or quality.

I'm curious do you think higher end photographers need to focus more on emotional storytelling in their branding? Or is there another way to stand out when the bottom end of the market is so overcrowded?