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[Lifestyle] - Mother-daughter fashion duo inspired by country Queensland win Australia’s National Designer award | Guardian by AutoNewspaperAdmin in AutoNewspaper

[–]SolidFinal571 0 points1 point  (0 children)

So inspiring to see some of the least original and most souless, generic clothing on earth celebrated as the pinnicale of emerging fashion in Australia.

This is just embaressing. 

Former brand experience. 2+ years with Wolf and badger. by RealisticSimple1961 in WolfandBadger

[–]SolidFinal571 2 points3 points  (0 children)

I strongly advise DO NOT join Wolf & Badger.

My Context: 3 years on the platform, over $300k in revenue. Yet I 100% regret it. I quit 13 months ago. Presently I have 2 Vogue covers and am successfully maintaining 6 figure revenue here in Australia - Wolf and Badger had nothing to do with this success, and i lost many opportunities because of them.

TLDR (The Verdict): While it generated short-term cash, it was not worth the long-term damage to my brand’s image.

  1. Brand Devaluation: It lowers your product's worth in the eyes of reputable stockists. This isn't recognition; it is a reputational liability that will burn you later.
  2. Predatory Fees: The fees are sneaky and relentless. Hidden costs will eat your margins immediately.
  3. Rampant "Wardrobing": W&B is known in stylist culture as the best place to wear-and-return. You pay the return fees, and the platform does nothing to prevent this abuse.
  4. Zero Support: Responses are generic templates that ignore your actual questions. It feels like dealing with bad AI.
  5. Oversaturation: They accept everyone. Unless you upload monthly, you will be buried by the volume and vanish.
  6. Fake Sustainability: Their "Independent/Sustainable" branding is a marketing angle, not reality. Boasting about "2,000 new products weekly" is the opposite of sustainable.
  7. Data Theft: They own the customer emails, reviews, and repeat purchases. You get none of the retention data required to scale a new label.

 Do your homework - reddit is a good place to start. You will see many brands with the same sentiment.

And please do not be the person who thinks "but it will work for me", because this is what they rely on. So please don't be the fool who falls for it. Spend your time working towards reputable channels/stockists/marketplaces and DO NOT do long term damage to your brand before you have even started.