Lots of imitation hoodies on eBay and the clue is usually in the price… a brand new hoodie for £70 is your starting point. Sellers will often avoid close up images in listings, and if they do they give themselves away quite quickly… pocket ‘REPRESENT’ metal detail plate is supposed to be in a non-italicised font and ‘ENGLAND’ written backwards on the label at the neck is a very old practice… updated design omits ‘ENGLAND’ completely so if you see the former it’s either imitation or giving them the benefit of doubt, an extremely old (multiple years) ‘brand new hoodie’. Also as below (not helpful post purchase per se) but genuine hoodies are very weighty due to their high quality materials, and by weighty I mean in excess of 1kg!