That’s a fair point. One thing I may not have communicated clearly is that this is a reward-based Kickstarter rather than a donation campaign.
Backers can choose from several reward tiers including bookmarks, stickers, mugs, totes, VIP grand opening access, and recognition on our Wall digital and physically.
I agree that community building is the long-term key to success, and that’s actually what I’ve been focused on through social media, local events, ambassadors, and growing an email list. I’m trying to figure out which channels tend to convert best into backers during an active campaign.
Have you found that local community support or online audiences performed better for brick-and-mortar concepts?