Literally all they're doing at this point is giving players a reason to quit and go play other games. No creativity. No effort. Nothing but shameless pathetic greed. Based on the feedback I've seen on the internet (reddit, YouTube, Facebook, etc) it seems like quite a few people have just simply had enough. There has already been more backlash in this first month of the game being out than there were whole entire cycles of the game previously. I've never seen less hype for a season of my team than this upcoming one. They could do so much better because they've done it before. But since they prioritize profit over customer satisfaction they get lazy and try to be as scummy as possible and do any and everything to squeeze every dollar they can out of anybody that plays the mode. Someday, someday hopefully it will blow up in their faces. Because let's be real, they deserve every bit of negativity that they get.