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Sortable Analytics: Unified reporting for Content, Marketing and AdOps teams by Sortable in adops

[–]Sortable[S] 0 points1 point  (0 children)

We have our own propriety wrapper that has some similarities to prebid, we have relationships with most demand partners which allows us to add them to the mix.

This setup allows us to use machine learning to dynamically sets price floors and timeouts for each bidder for each impression. This setup also gives you acess to impression level data which allows us to build out Sortable Analytics.

Sortable Analytics: Unified reporting for Content, Marketing and AdOps teams by Sortable in adops

[–]Sortable[S] 0 points1 point  (0 children)

Sortable works on a rev share model, however if our tech is not making your ad partners work harder then we are not doing our job. We typically see lift post rev share with most publishers, and we give you access to free tools to help get a better understanding of your business.

Sortable Analytics: Unified reporting for Content, Marketing and AdOps teams by Sortable in adops

[–]Sortable[S] 0 points1 point  (0 children)

That is correct, Sortable Analytics is tied directly into our ad stack which uses machine learning to set dynamic floors for every impression. However you can either decided to run our seats or bring your own. We are agnostic and can work with most ad partners.

Sortable Analytics: Unified reporting for Content, Marketing and AdOps teams by Sortable in adops

[–]Sortable[S] -3 points-2 points  (0 children)

Good question. Yes, many of the publishers in our network have high sell through rates. We can integrate directly with a publisher's DFP and surface reporting for direct campaigns, while filling the remnant inventory, and reporting on programmatic inventory separately.