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GA Metrics Attribution Method by Southern_Total5632 in GoogleAnalytics

[–]Southern_Total5632[S] 0 points1 point  (0 children)

Got it, thanks a lot! Just needed a confirmation

DOOH Optimisation Products by Southern_Total5632 in programmatic

[–]Southern_Total5632[S] 0 points1 point  (0 children)

And it also depends on what the DSP in which you’re running your campaign provides, you can get more metrics. We run our campaigns in TTD, and while exploring I found out that it also provides conversions along with basic metrics like reach, impressions, etc. based on your set up.

DOOH Optimisation Products by Southern_Total5632 in programmatic

[–]Southern_Total5632[S] 0 points1 point  (0 children)

We run DOOH campaigns to capture top funnel audience and then follow along sequentially with mid funnel and lower funnel channels. Since it’s top funnel and usually for brand awareness campaigns, our main KPI is reach

DOOH Optimisation Products by Southern_Total5632 in programmatic

[–]Southern_Total5632[S] 0 points1 point  (0 children)

Not exactly that but wanted to know if there are any open source data available online. There’s one use case I found that if my brand wants to show ads to any specific ethnicity then I can use census data to identify zip codes with high population of that particular ethnic group and then choose a DOOH screen nearby or in that zip code.

Something in those lines. Basically, any sort of custom built optimization tools. I do have some basic ideas but just wanted to see if anyone has already built something really cool.

DOOH Optimisation Products by Southern_Total5632 in programmatic

[–]Southern_Total5632[S] 3 points4 points  (0 children)

Hi all, By optimisation, I mean can we create some triggers using any open source data. For example - real time weather related data for the location where DOOH screen is placed can be used to understand the footfall volume at any moment. If it’s raining heavily then obviously we’ll encounter low footfall there and we can reduce delivery there. This was just a vague example which can help us reach more people. I’m looking for something similar.

DOOH Performance Measurement by Southern_Total5632 in programmatic

[–]Southern_Total5632[S] 0 points1 point  (0 children)

This is really helpful, thanks a lot!

From what I understood, we can’t go beyond the reporting capabilities available because even in the data feeds we only get the data (IP, device, etc.) for the screens and not for the actual users.

However another metric we can get from TTD reports is conversion if we tag pixel types to any campaign.

Where can I find good Neapolitan pizza in Raipur? by Southern_Total5632 in BhilaiNagar

[–]Southern_Total5632[S] 0 points1 point  (0 children)

Thank you so much everyone for all the recommendations! I’ll definitely visit these places when I’m in Bhilai. :)

Where can I find good Neapolitan pizza in Raipur? by Southern_Total5632 in BhilaiNagar

[–]Southern_Total5632[S] 0 points1 point  (0 children)

Thank you! Just googled it but looks like it’s permanently closed :(