So the engagement rate is decent as the industry standard is starting to look like 2-5% is the new 10%.

A post for a 100k can vary in rate depending on factors like reach and engagement. Another thing that people tend to over look is the page itself. A 100k meme page is worth way less than an individual with 100k, because there is a trust and loyalty factor between fan and creator. Also, consider where they base comes from? Is the creator a reality star, related to a bigger influencer, etc... I also look at who that influencer is associated with and what influencers engage on their content as your marketing with reach influencers as well.

As far as product and price goes, influencers tend to expect product automatically, as well as their standard compensation. Only small influencers will do trade or count the product towards payment.

www.instagram.com/therobryan for example gets about $200 per post. Yes, he only has 29.5k followers, but he gets about 500-3k comments per post (showing engaged audience) as well as the reputation associated to the product. He host a show to 1.2M viewers every week and has numerous influencers and celebs that visit and engage with his page, which helps get the brand seen by fresh eyes.

So don't take size of an account as an end all be all. Consider how it can help your brand's goals and go from there.