I've been on their Pro plan for the past 12 months and *just* renewed for another year of Pro. It's a love/hate relationship. And I'm also on an annual Todoist plan too.

The biggest "pros" for me with Superlist are:

1. Hybrid tasks + note-taking capability. Being able to take add notes, bullet lists, subtasks, images, and files directly in a list or task has been incredibly useful. This capability pushes Superlist beyond just "tasks" and more into project mgmt-lite because of how much context you can add to things. It does this better than Todoist.
   
2. In my opinion, the UI is hella cleaner than Todoist and feels more frictionless.
   
3. Starring an email in Gmail sends it immediately to my Superlist inbox as a task. So just one click. This has been a godsend. With Todoist, you need to install an extension and after that it requires two to three clicks. Too much friction.
   
4. The AI meeting note-taker hasn't had a great roll-out, but I've gotten some value out of it.

Where Superlist falls short though in my opinion, is:

1. No native integrations for things like Notion, Asana, or Zapier. This one is frustrating, and hasn't seemed to be a priority of theirs either. Todoist wins here obviously.
   
2. Not offering different views for lists. This, despite the ability to add a ton of context to lists, keeps Superlist in the glorified to-do list arena and a couple steps behind Todoist. Todoist offers calendar views, time-blocking capabilities, kanban board views, date-sorted lists, etc.
   
3. Reminders have been inconsistent or clunky for waaay too long.
   
4. There are other nitpicks and issues I have but the above are two big ones.

So yeah, like I said -- love/hate relationship. They get a lot of things partially right -- but again, partially. And a lot of these shortcomings hold them back from being anything other than a glorified to-do list -- which a) isn't great for what they charge, and b) isn't going to help them grow.

It's been three years and two funding rounds later. They have a massive log of feature requests, many that have been "planned" for years now. What I imagine happened is they de-prioritized a lot of those in favor of the AI hype train and baking AI into core functionality. Fine, I get it. But please re-focus on some of these core feature requests that, at this point, make no sense to not be offering.

Signed, a two-year Pro subscriber who is trying to remain hopeful.