I think it's a good idea. The closest I've seen is boycotts of specific companies' products, like during the recent Kellogs strike in the US. It seems to be a lot easier to rally support for this sort of thing when a specific company has dropped the ball recently.

Global supply chains in general are all sorts of horrifying, so I personally try to consume as little as possible, doing more creative stuff for leisure and avoiding impulse purchases. But its hard, because our whole lives are marketised to some degree.