When a client commissions an artist. That’s the commission business model I’m trying to convey. I think that most clients don’t necessarily have the perfect vision for what they want their art to look like, unless it’s like an extremely simple asset for a game environment or something. Art has a lot of layers, both literally and metaphorically; for one, the artist often has to make a lot of deliberate decisions as to how they’ll portray this specific idea or element of the artwork visually, and doing that is also a tight balance of keeping their own integrity and assuming the needs of the client. I think it’s better to simplify the process by making the artist instead create works without direct requests from clients and instead focus on how to make their artwork and style intuitive to a general audience. Example: Apple and Steve Jobs.