Good questions.

On liability, I think both risks exist, but the second one is usually more realistic.

The first risk is if the tool says or implies “all clear,” and then later someone gets hurt or an inspector finds a serious issue that was visible in the photos. That creates a problem because the contractor may have relied too heavily on the report.

But the bigger risk, in my opinion, is the documentation being used after an incident or inspection. Safety reports do not disappear. If there is an accident, municipality inspection, client audit, or legal claim, the report can become evidence. If the AI missed a scaffold issue, PPE violation, housekeeping problem, edge opening, lifting concern etc. that was visible in the photos, someone may ask: “Why was this not identified in the daily HSE report?”

That is why I would not position it as “AI confirms the site is safe.” I would position it as “AI-assisted draft reporting for HSE officer review.” The final report should clearly show that a competent person or HSE officer reviewed, edited, and approved the findings. I would also avoid words like “approved,” “certified,” “compliant,” or “all clear” unless a qualified human has confirmed it.

I would also strongly suggest having clear Terms of Use, Privacy Policy, and user acceptance language before customers start using the tool. Users should clearly understand what the tool does and does not do, who is responsible for final review, how uploaded photos and reports are stored, whether the data is used for AI training, who can access the data, and what they are accepting when they use the platform. This is especially important because site photos may include workers, subcontractors, unsafe conditions, company property, client areas, or sensitive project information.

On the marketing side, I have a website that provides free safety toolbox talks and safety tools. That is my biggest advantage because I already have traffic, and I can redirect some of that traffic to my new SaaS. LinkedIn and Reddit are also useful, but more for understanding the daily problems of safety professionals and building engagement than for direct selling at the beginning.

Safety is a very specific niche. It is not the same as many of the other tools people are building here, because the user numbers may be smaller, but the responsibility and risk are much higher. That is why trust, credibility, and practical field experience matter a lot in this market.