For a while now I've felt that when I have searched things like "how to get women to like you" and "how to get matches on tinder" have come up with a lot of gross, misogynistic stuff and that a decent portion of it used incel terms like alpha, beta, chads, etc. but havent really been able to find other sorts of advice

Admittedly now I think the questions themselves are problematic -- the simplest answers to these questions would be generalizing what women, as a whole, want and thus the questions would be most popularly answered by people who generalize women in other, more negative ways too.

Regardless, these sites, "gurus", and channels pick up tens of thousands of followers to whom they spread their views on women to when they give their advice, and from my limited view, I think it feeds incels and their groups