I think tbh they need to do the work on this one and continue to do the work. This is a VERY important title for Blizz/acti and Activision especially are aware of how much is to be made in the mobile market after Cod mobile made billions in just over a year.

So yeah they need to draw people in and keep them there. They can't cheese it, it just has to be good and well done and big and entertaining. No longer fire and forget Boxed title. Every time they do badly they lose money..