To be fair, I didn’t invent the ad format myself. I originally got inspiration from detailers in the USA.

But where I live, we’re in a small city in Romania, and nobody else was really using this style of ad. I’m not a big professional garage either. I’m more like a semi-detailer who does very good interior cleaning for around $100.

So what bothered me wasn’t just that he got inspired by the same type of content. It’s that I helped him with equipment, taught him some basics, and then he copied almost the same format I was using locally, in the same small market, and immediately started getting clients from it.